Apple would be developing a new generation of smart glasses. The objective is to create a product as disruptive as the Apple Watch, launched in 2015. The information was detailed by journalist Mark Gurman in his weekly newsletter “Power On”, published by Bloomberg.
Internamente, the initiative is seen as strategic for the wearable technology market. The company seeks a significant competitive positioning with this launch. The strategy aims to replicate the success of the Apple Watch, which competed in the segment of smart watches and traditional models under US$1,000. Agora, the goal is to compete in the US$200 to US$500 range, against companies like Warby Parker and EssilorLuxottica, owner of Ray-Ban, in addition to Ray-Ban Meta.
Foco in voice commands and artificial intelligence
Apple’s smart glasses, in their first generation, will hit the market without an integrated screen. The technology giant’s main focus lies in advanced voice commands. Enhanced contextual Recursos will come from the new Siri. Essa version of the virtual assistant is scheduled to be introduced on 27 Apple systems, with its debut expected during WWDC26, which will take place next week.
Para enhance its functionalities, the device will use embedded cameras. Essas cameras will play a crucial role in enhancing essential user features, covering diverse daily needs. Entre expected features include assisted navigation in urban and indoor environments, offering accurate directions and real-time information. Além will also support personalized contextual assistance, which can provide relevant data about the environment or ongoing tasks. The system will also include timely reminders, helping with organization and productivity. The decision not to include a display in the initial version is justified by the complexity of integrating the component without compromising two critical factors: the total weight of the device, which is essential for comfort during prolonged use, and the battery life, crucial for the glasses’ daily functionality and user experience.
- Navegação assisted
- Custom contextual Assistência
- Lembretes programmable
- Comandos Advanced Voice
- Integração with new Siri (27 systems)
Posicionamento as iPhone extension and launch delay
Apple’s vision for artificial intelligence (AI) smart glasses is clear: they will act as a complementary extension of the iPhone. The main objective is not to replace your smartphone. The purpose is to expand your capabilities and user experience within the brand ecosystem. Este new product aligns with other speculated developments, such as AirPods that may come equipped with cameras and a new wearable dedicated specifically to Apple Intelligence.
Planos initials for release indicated an announcement later this year, with first shipments scheduled for early 2027. Contudo, recent information points to delays in the development schedule. Essa postponement would have postponed the product’s arrival on the consumer market until the end of next year, readjusting expectations for consumers and the technology industry.
Perspectivas to Apple Vision Pro and the “Vision Air” category
A review of the Apple Vision Pro, the company’s mixed reality device, seemed unlikely in the recent past given the priority on lighter AI glasses. However, Gurman revealed that a thinner and lighter version of the Vision Pro could be released, possibly under the name “Vision Air”. The expectation is that this updated model will only hit the market at the end of 2028, or even in 2029.
Isso indicates an extended development cycle for the category. The current Vision Pro line is not expected to receive new launches during this waiting period, which extends for at least two years. The journalist ruled out the possibility of more minimalist revisions of the product, such as an updated version with the M5 chip, before the arrival of the next generation.