LALIGA presented a new interactive digital experience. The tool transforms the numbers and main moments of the 2025/26 season into personalized narratives for each player in the competitions.
The initiative combines detailed statistics with modern audiovisual production. The music of Puerto Rican artist Myke Towers serves as the soundtrack for the individual summaries.
The LALIGA SEASON RECAP26 platform allows fans to access unique videos. Cada montage highlights the performance of the chosen athlete throughout the season. The project seeks to bring cold football data into a more emotional and shareable way.
Interactive Experiência uses data to create individual stories
LALIGA gathered information such as 34,200 minutes played, 1,024 goals scored and 88,388 kilometers traveled by athletes. Esses numbers serve as the basis for personalized videos.
Cada recap shows goals, assists, decisive passes, ball recoveries and other indicators. The tool highlights what each player did most relevantly during the season.
Ángel Fernández, director of Marca and Estratégia at LALIGA, commented on the news during the launch. Ele highlighted that the action transforms data into visual, emotional and easy-to-share content.
The project covers both LALIGA EA SPORTS and LALIGA HYPERMOTION. Torcedores can search for their favorite player’s name and watch the summary with the original soundtrack.
Myke Towers creates exclusive music for the project
Artist Myke Towers produced the track “Una Na Más” especially for Season Recap26. The song connects football with current pop culture.
The choice reinforces LALIGA’s strategy of dialoguing with new generations. Myke Towers represents a profile that dynamically consumes content across networks.
The videos gain rhythm with the song. The cuts follow the main moments of each athlete’s season, from defensive plays to submissions.
Essa partnership seeks to make the experience closer to fans’ daily lives. Music helps turn statistics into something people want to watch and share.
Perfis games define the personality of each athlete
Além of the numbers, the platform assigns a thematic profile to each player. São eight different archetypes based on position and performance style.
- Muro: for solid defenders in defense
- Killer: high-performance scorers
- Francotirador: players with many submissions
- Diretor: game drivers with precise passes
- Motor: athletes with a high volume of recoveries
- Outros profiles complete the list according to metrics
The system analyzes real performance throughout the season. A center forward with many chances created can be labeled a killer, while a full-back with good passing gains the characteristics of a director.
Essa classification gives a more human tone to the numbers. The fan sees the player not just through statistics, but through a defined style.
Destaques singles mark the 2025/26 season
Vários athletes appear with impressive numbers in the campaign. Kylian Mbappé, from Real Madrid, led the shots on goal with 63 shots.
Pablo Fornals, of Real Betis, and Edu Expósito, of RCD Espanyol, recorded 79 key passes each. Florian Lejeune, from Rayo Vallecano, had 214 ball recoveries.
Outros numbers draw attention this season. Foram 11,674,996 fans present in the stadiums. Players made 462,191 touches of the ball in total.
The quickest goal came after 43 seconds, scored by Pablo Ibáñez in a match against FC Barcelona. The latest happened at 99 minutes and 30 seconds.
Joan García, from FC Barcelona, had 15 clean sheets. Antonio Blanco, of Deportivo Alavés, led in interceptions with 592.
Como works Season Recap26 in practice
The fan accesses the platform and searches for the player’s name. The system automatically generates personalized video with the best moments and data.
The experience includes dynamic cuts that follow the rhythm of Myke Towers’s music. The numbers appear on the screen integrated into the video.
The tool allows you to share the recap on social networks. Cada video carries LALIGA’s visual identity and highlights the athlete’s complete season.
The project arrives at the end of the regular season, before the LALIGA HYPERMOTION access playoffs. Ele serves as a way to celebrate what each player has built over the months.
Números overall shows the size of the season
LALIGA has gathered impressive data from the 2025/26 edition:
- 34,200 minutes played in total
- 1,024 goals scored in both divisions
- 88,388 kilometers covered by athletes
- 462,191 recorded touches of the ball
- 11,674,996 paying in stadiums
Esses indicators help gauge the season’s play volume. The platform turns these totals into individual stories.
The initiative reinforces the use of technology to engage the public. Instead of cold tables, fans receive content ready to watch and review.
