Chipotle Mexican Grill announces a special celebration for football fans, introducing a “buy one, get one free” campaign at its restaurants in the United States, Canada and the United Kingdom. The exclusive offer will take place on June 11th, starting at 3pm local time, coinciding with one of the sport’s biggest international tournaments.
As part of the initiative, the restaurant chain is launching its first limited edition football shirt. Only 53 units of this exclusive item will be available to Chipotle Rewards loyalty program members through Rewards Exchange.
Rewards program participants who take advantage of the buy one, get one free promotion on the day of departure will also be rewarded with an exclusive digital badge. This seal is part of the “Rewards on Repeat” program, recently reformulated by the brand to offer more frequent benefits and greater flexibility to its members.
The global initiative seeks to amplify the passion for sport. Fans who show up at Chipotle restaurants wearing a football jersey will be entitled to a free entrée with the purchase of another as they celebrate the prestigious tournament.
Meet Chipotle’s first football jersey, inspired by the sport’s global culture
Chipotle has developed a limited edition football jersey that reflects the vibrant global sports culture and contemporary streetwear fashion. The piece displays the phrase “Real Chipotle” on the front, an allusion to the term “Real” used in historic football clubs, symbolizing legacy and distinction. In Chipotle’s view, “Real” underscores the brand’s purpose and commitment to “Food with Integrity.” The back of the shirt features the number 53, which represents the exact amount of ingredients used by the company, uniting performance style with fundamental values.
Only 53 of these shirts will be made available, accessible exclusively through the Chipotle Rewards Exchange to program members in the US. The winners will receive their shirts before the tournament’s grand final. Chipotle Rewards members can redeem 10 points for a chance to win a shirt from June 10 to June 24. You can sign up for the program via the official website and receive free chips and guacamole with eligible purchases after registration.
Chipotle Senior Vice President of Brand Marketing Stephanie Perdue expressed that the quadrennial tournament generates an unparalleled sense of excitement, pride and unity among fans globally. The company aimed to celebrate the rituals that make this experience so memorable, like wearing lucky shirts and enjoying communal meals with Chipotle on game days.
This “buy one, get one” game day promotion is an offshoot of the success of other Chipotle campaigns involving fan shirts. The “buy one, get one free” offer featuring hockey jerseys, for example, became the most successful themed promotion in the company’s history.
Exclusive benefits await Chipotle Rewards loyalty program members
Chipotle Rewards members who join the buy one, get one free promotion on the day of departure will unlock an exclusive digital badge. This benefit is part of Chipotle’s recently enhanced “Rewards on Repeat” program, designed to offer more frequent rewards and greater flexibility to users. To earn the limited edition badge, customers must scan the Chipotle Rewards QR code at checkout.
Chipotle’s commitment to the development of local football in diverse communities
In addition to game day promotions, Chipotle supports its investment in football communities through fundraising initiatives across North America. In 2025 alone, the brand supported approximately 1,500 local football charity events, donating more than $225,000. Since launching its fundraising program in 2015, Chipotle has contributed more than $3.5 million to local football organizations at more than 14,000 events.
