Meta reveals advanced AI glasses, surpassing virtual reality headsets in popularity among consumers
Meta Platforms presented, on Tuesday (23), a new generation of smart glasses that incorporates an artificial intelligence assistant. This launch marks an advancement in the company’s wearable devices.
Developed in a strategic partnership with EssilorLuxottica, the new collection expands the functionalities of Meta’s existing AI eyewear models. The new line includes several formats and a renewed color palette, with starting prices set at US$299.
Among the frame options available, one of them stands out because it was created in direct collaboration with influencer and model Kylie Jenner, adding a touch of design and fashion appeal.
Users of the new glasses will be able to activate artificial intelligence with a simple touch of a button located on the frame. The device also allows you to make phone calls, play music and interact through voice commands, offering a wide range of connected features.
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An important feature is the compatibility of glasses with prescription lenses, meeting the needs of different consumers. Availability began on Tuesday via the Meta website and at points of sale such as LensCrafters, Sunglass Hut, Best Buy, Amazon and other selected retail chains.
This launch is part of Meta’s diversification strategy, which has invested on several fronts to strengthen its position in the artificial intelligence infrastructure market. The company seeks to compete directly with sector giants, such as Anthropic and Alphabet, expanding its ecosystem of products and services.
Smart glasses have gained more space among consumers when compared to virtual reality headsets, another area of strong investment by Meta. In 2025, the company recorded sales of 7.3 million units of Ray-Ban Meta smart glasses, a volume that surpassed the total number of virtual reality headsets sold in any previous year, indicating robust acceptance of wearable technology in the market.
