Sergio Hondjakoff, known as Cabeção de Malhação, starts creating videos on demand as a new source of livelihood
Actor Sergio Hondjakoff, known for his character Cabeção in the soap opera Malhação between 2000 and 2005, recently announced on his social networks his availability for the production of personalized videos and advertising publications. Currently without a contract with television stations, the artist revealed that this new activity represents his main source of financial income.
He detailed the service in a publication: “I am available and able to deliver personalized videos and advertising in general, you contact me here and send the text and I write it with all the energy and nostalgic charisma of the 2000s. I have no contract with a broadcaster and this continues to be my livelihood. Thank you for your attention. Kisses from the heart”, he wrote, explaining the process to those interested.
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In his post, Hondjakoff specified that contractors must send the scripts for the creation of video content, reinforcing the connection with the period in which he shone in TV Globo’s children’s production. The striking character played by the actor was present in the plot for six consecutive seasons, creating a strong connection with the public, which now facilitates the sale of content on demand, a model that has become a growing trend in the digital creator economy as an alternative source of income for artists outside of traditional contracts.
The artist’s recent trajectory includes a period of hospitalization in a rehabilitation clinic, where he sought treatment for chemical dependency. This stage of its life was completed before the official announcement of the start of its activities in the personalized digital content segment.
