Price adjustments for Apple’s Mac line affect customers in Brazil and the United States due to the rise in chips

Brazilian consumers have become accustomed to frequent changes in the prices of Apple products. However, this time, this reality of increase also extends to customers in the United States and several other nations.

The Californian company announced a series of adjustments to its Mac computer family, including the recent launch MacBook Neo. The justification for the new figures lies in the significant increase in the costs of memory and storage chips. Industry experts indicate that the crisis in the memory market could last until 2028, explaining the pressure on prices. Tim Cook, Apple’s CEO, had previously admitted that the company would face such increases due to this situation.

An Apple spokesperson told the press that the company had never seen such a rapid and sharp increase in the value of a component. He explained that, although the company has made efforts to protect consumers from these impacts, it has reached a point where the pass-through of increases has become inevitable for several products, including those recently announced.

Below, check out the main changes in the values ​​of Mac computers for the United States market:

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MacBook Neo: details of the new values ​​for the American market

• 256GB model:From US$600 to US$700 (variation of 16.6%)
• 512GB model with Touch ID:From US$700 to US$800 (variation of 14.2%)

MacBook Air: new figures and variations for US customers

• 13″, M5, 16GB memory, 512GB SSD:From US$1,100 to US$1,300 (variation of 18.1%)
• 15″, M5, 16GB memory, 512GB SSD:From US$1,300 to US$1,500 (variation of 15.3%)

MacBook Pro models: impacts of readjustments in the United States

• 14″, M5, 16GB memory, 1TB SSD:From US$1,700 to US$2,000 (variation of 17.6%)
• 14″, M5 Pro, 16GB memory, 1TB SSD:From US$2,200 to US$2,500 (variation of 13.6%)
• 14″, M5 Max, 36GB memory, 1TB SSD:From US$3,600 to US$4,100 (variation of 13.8%)
• 16″, M5 Pro, 24GB memory, 1TB SSD:From US$2,700 to US$3,000 (variation of 11.1%)
• 16″, M5 Max, 36GB memory, 2TB SSD:From US$3,900 to US$4,400 (variation of 12.8%)

Mac mini: updated costs for the American public

• M4, 16GB memory, 256GB SSD:From US$600 to US$800 (variation of 33.3%)
• M4 Pro, 16GB memory, 512GB SSD:From US$1,400 to US$1,600 (variation of 14.2%)

Mac Studio: Price changes for US consumers

• M4 Max, 36GB memory, 512GB SSD:From US$2,000 to US$2,500 (25% variation)
• M3 Ultra, 96GB memory, 1TB SSD:From US$4,000 to US$5,300 (variation of 32.5%)

iMac: appreciation for Apple system users in the United States

• M4 with 2 Thunderbolt ports, 16GB memory, 256GB SSD:From US$1,300 to US$1,500 (variation of 15.3%)
• M4 with 4 Thunderbolt ports, 16GB memory, 256GB SSD:From US$1,500 to US$1,700 (variation of 13.3%)

Readjustments of Apple products for the Brazilian market

Follow the new price lists for Apple devices in Brazil, with their respective increases:

MacBook Neo: the revised price table in Brazil

• 256GB model:From R$7,300 to R$8,500 (variation of 16.4%)
• 512GB model with Touch ID:From R$8,500 to R$9,700 (variation of 14.1%)

MacBook Air: new price compositions for the national public

• 13″, M5, 16GB memory, 512GB SSD:From R$14,000 to R$16,000 (variation of 14.2%)
• 15″, M5, 16GB memory, 512GB SSD:From R$16,000 to R$18,000 (variation of 12.5%)

MacBook Pro: how costs have increased for the Brazilian consumer

• 14″, M5, 16GB memory, 1TB SSD:From R$21,000 to R$25,000 (variation of 19%)
• 14″, M5 Pro, 16GB memory, 1TB SSD:From R$27,000 to R$31,000 (variation of 14.8%)
• 14″, M5 Max, 36GB memory, 1TB SSD:From R$45,000 to R$50,000 (variation of 11.1%)
• 16″, M5 Pro, 24GB memory, 1TB SSD:From R$34,000 to R$38,000 (variation of 11.7%)
• 16″, M5 Max, 36GB memory, 2TB SSD:From R$48,000 to R$54,000 (variation of 12.5%)

Mac mini: updated values ​​and financial impact in Brazil

• M4, 16GB memory, 256GB SSD:From R$6,750 to R$9,500 (variation of 40.7%)
• M4 Pro, 16GB memory, 512GB SSD:From R$17,000 to R$18,000 (variation of 5.8%)

Mac Studio: the new reality of prices for the national market

• M4 Max, 36GB memory, 512GB SSD:From R$26,000 to R$31,000 (variation of 19.2%)
• M3 Ultra, 96GB memory, 1TB SSD:From R$52,000 to R$67,000 (variation of 28.8%)

iMac: high figures for Apple users in Brazil

• M4 with 2 Thunderbolt ports, 16GB memory, 256GB SSD:From R$15,500 to R$18,000 (variation of 16.1%)
• M4 with 4 Thunderbolt ports, 16GB memory, 256GB SSD:From R$18,000 to R$20,000 (variation of 11.1%)

In addition to Macs, Apple also implemented price increases on its iPad lineup and several smart home devices over the same period.