The International Football Federation (FIFA) is considering implementing a new approach to the commercialization of broadcasting rights for the 2030 Men’s World Cup, to be held in Brazil. This strategy, which may include the work of two coverage teams, mirrors the model adopted for next year’s Women’s World Championship. The entity plans to negotiate the rights to all games with Globo and Cazé TV, ensuring that neither party has total exclusivity.
For the 2027 Women’s World Championship, the company Globo obtained the broadcasting rights for open television, pay channels and digital platforms. In contrast, Cazé TV secured exclusivity to broadcast the event on YouTube, in addition to signing agreements with streaming services such as Amazon and Disney+.
This approach represents a change in FIFA’s strategy, especially considering that Cazé TV had exclusive rights in the previous edition of the tournament. The entity seeks greater reach, recognizing Globo’s fundamental role in taking the event to a wider audience. In the last coverage, Globo mobilized 130 professionals, whose number was adjusted after the departure of the Brazilian team.
At the same time, FIFA shows interest in preserving its partnership with Livemode, the company responsible for Cazé TV. The organization sees the “digital broadcaster” as a crucial vector for attracting a younger audience to the world championship, thus diversifying engagement with the tournament.
Dispute over broadcasting rights for the 2026 World Cup
According to contractual clauses, Livemode has exclusive rights to show 104 matches, while other television networks were allowed to broadcast only two quarter-final matches. Currently, Globo and SBT are competing to acquire the rights to show the dispute for third place in the tournament.
