Influencer Virginia Fonseca confirmed the purchase of a high-luxury apartment in Itapema, on the North Coast of Santa Catarina, on Monday, July 14, 2026. The property is located in the prestigious Edify One, known as ‘Neymar’s building’, where the businesswoman will become a neighbor of the famous football player. The acquisition reinforces the status of the city, which currently boasts the most expensive square meter in Brazil.
New home: details of the influencer’s apartment in Itapema
Virginia Fonseca’s new apartment promises exclusivity, occupying an entire floor of Edify One. With more than 400 square meters of private area, the space includes five suites, an area dedicated to employees and private elevators that give direct access to the property. Although the exact purchase price was not disclosed, it is estimated that similar units in the same building are valued at more than R$20 million. The influencer will live on one of the floors below the building’s coveted triplex penthouse.
Luxury building with Neymar’s signature boosts appreciation of the region
Edify One, a 140-meter-high, 41-storey development, stands imposingly on the edge of Meia Praia, the best-known coastal strip in Itapema. Scheduled for completion in December 2028, the project is notable not only for its grandeur, but also for the direct involvement of the player Neymar Jr. His company owns the land and acts as a partner in the construction company responsible for the work, which adds a seal of prestige and attraction to investors with high purchasing power. The presence of celebrities such as Neymar and now Virginia Fonseca has had a significant impact on the local real estate market, consolidating the region as a luxury destination.
Itapema leads the national ranking with the most expensive square meter in the country
Itapema’s rise to the top of the Brazilian real estate market is a reflection of the investment boom on the coast of Santa Catarina. According to the Fipe Zap Index, the city recorded an average price of R$15,327 per square meter, surpassing its neighbor Balneário Camboriú, which maintained leadership for four consecutive years. This value places Itapema ahead of large capitals such as Florianópolis (R$ 13,365), São Paulo (R$ 12,055) and Rio de Janeiro (R$ 11,049), highlighting the search for high-standard properties and exclusive refuges in the region. The attraction of public figures and luxury infrastructure contribute to maintaining this accelerated appreciation, attracting a specific profile of investors and residents in search of exclusivity and profitability.
Design and technology: the differentiators of the Edify One venture
Edify One stands out not only for its luxury, but also for the innovation in its design and structure, designed to offer maximum comfort and safety to its residents. Among the most notable features are:
- Acoustic drywall system, ensuring superior sound insulation in all units.
- Design with floor-to-ceiling glass, which eliminates columns and provides panoramic views and abundant natural light.
- Sustainability with a rainwater reuse system, aligned with modern environmental practices.
- Spacious apartments, ranging from 264 m² to 966 m², with 4 to 6 suites, catering to different family configurations.
- Exclusive garages, with 4 to 8 spaces per unit, including a specific layout for sports vehicles.
- Complete infrastructure for charging electric vehicles, anticipating mobility trends.
- Cutting-edge security technology, with systems based on artificial intelligence.
- Prices start at R$14 million, with triplex coverage, which can reach 966 m², valued at around R$50.8 million.
The construction, which completed its first stage with 20 floors built, foresees an intelligent distribution of residential floors, with two apartments per floor between the 9th and 35th, and exclusive units per floor from the 36th to 38th, culminating in the majestic triplex penthouse between the 39th and 41st floors.
High-end experience: Edify One’s leisure areas
To complement the exclusivity of the apartments, Edify One offers a vast leisure area of 2,700 square meters, distributed over two floors. Residents will have access to a complex that focuses on well-being and entertainment, including:
- Overflow pool overlooking the sea, providing a unique relaxation environment.
- Complete spa, ideal for moments of personal care and tranquility.
- Pub and wine room, spaces designed for social gatherings and tasting drinks.
- Games room and kids space, with entertainment options for all ages.
- Pet area, a differentiator for families with pets.
- Modern and well-equipped gym, with panoramic views of the ocean, encouraging the practice of physical activities in an inspiring setting.
