Isabeli Fontana and Adriana Lima return to the iconic Victoria’s Secret Fashion Show in 2024

After a six-year hiatus, the Victoria’s Secret Fashion Show is back in 2024, with high expectations from the public and the fashion industry. Scheduled for October, this highly anticipated return includes the participation of renowned Brazilian models such as Isabeli Fontana and Adriana Lima, both veterans of the brand with a long-standing history in the event. Their return not only celebrates fashion but also highlights the significant role Brazilian representation plays on international catwalks.

The comeback of the Victoria’s Secret Fashion Show

The Victoria’s Secret show is known for its grandeur, combining fashion and entertainment into one unique spectacle. For decades, it was one of the most awaited events in the fashion world. However, it went on pause after 2019 due to criticisms related to the brand’s lack of diversity and shifts in strategy. In 2024, Victoria’s Secret aims to revamp its image with a focus on inclusivity and celebrating diversity in body types, ethnicities, and styles.

This comeback is a major turning point, signaling the brand’s attempt to reposition itself in the market after facing a reputational crisis. The return of the show this year marks a new chapter, blending the glamorous essence of previous editions with a modern and inclusive approach.

The presence of Isabeli Fontana and Adriana Lima

Isabeli Fontana and Adriana Lima are names that have always shone on the Victoria’s Secret runway, being two of the most recognized Brazilian models abroad. Isabeli, for instance, began walking for the brand in 2003, becoming a fan favorite. Her return in 2024 is seen as a celebration of her remarkable career and her contributions to international fashion.

Adriana Lima, on the other hand, was one of Victoria’s Secret’s most iconic Angels, walking the runway for almost two decades. Her presence this year reinforces the brand’s strategy of combining well-established names with new talents, reviving the glamour and prestige the show has always been known for.

The show’s renewal

One of the most significant changes in the 2024 show is related to inclusion and diversity. In previous years, Victoria’s Secret faced heavy criticism for not featuring models with varied body types, leading to pressure on the brand to rethink its approach. As a result, the new show format celebrates beauty in all its forms, opening up to more diverse body types and ethnicities.

Moreover, the brand is embracing a multimedia experience, combining the traditional runway event with digital content and online interactions, making the show more accessible to a global audience. The blend of live performances with digital broadcasts is designed to engage a new generation of consumers without losing the signature charm and glamor of the iconic event.

Expectations for the 2024 show

With the return of stars like Isabeli Fontana and Adriana Lima, expectations for the 2024 Victoria’s Secret Fashion Show are soaring. The event is set to be a milestone, not only because of the brand’s runway comeback but also for its modernized and more inclusive approach. The inclusion of performances by famous musical artists, a hallmark of the event, will also contribute to the show’s grandiosity.

This year’s show not only marks the return of one of the most iconic fashion runways in the world but also highlights the powerful impact Brazilian models, like Isabeli and Adriana, have had on the international fashion scene. These women are not just beautiful faces on the catwalk; they are symbols of resilience and evolution within an industry that was long defined by rigid beauty standards.

Isabeli Fontana’s career

With over 20 years in the industry, Isabeli Fontana is one of the most influential Brazilian models of her generation. Born in Curitiba, she began her career at a young age, becoming one of the finalists of the Elite Model Look contest at the age of 13. Since then, she has built a solid international career, walking for major brands such as Versace, Chanel, and, of course, Victoria’s Secret.

Over the years, Isabeli has stood out not only for her beauty but also for her versatility and professionalism. She first walked for Victoria’s Secret in 2003, quickly becoming one of the brand’s top models and participating in multiple editions of the show. Her return in 2024 is a reminder of her continued relevance in the global fashion industry.

The significance of Brazilian representation

The return of Brazilian models to the 2024 Victoria’s Secret Fashion Show highlights the strength and influence of Brazil in the international fashion scene. Over the years, several Brazilian models, such as Gisele Bündchen, Alessandra Ambrósio, and Laís Ribeiro, have made their mark on the brand, helping shape the company’s image of beauty.

Isabeli Fontana and Adriana Lima, in particular, exemplify how Brazilian models have broken barriers and earned their place in a highly competitive industry. They continue to inspire new generations of models, showing that it is possible to build a long and successful career in fashion.

The return of the Victoria’s Secret Fashion Show in 2024 is an eagerly awaited event, not only for fashion enthusiasts but also for those who follow the careers of iconic models like Isabeli Fontana and Adriana Lima. The show promises to be a celebration of diversity and inclusion while maintaining the glamour and spectacle that made it famous.

With a renewed and more inclusive approach, the 2024 Victoria’s Secret Fashion Show is set to become a milestone in fashion history, and the presence of Brazilian models proves that Brazil continues to be a powerhouse in the world of runways.