Mercedes-Benz has unveiled plans to bring back the iconic G-Class Cabriolet, discontinued 12 years ago, with a global debut slated for the IAA Mobility 2025 in Munich and a commercial launch in 2026. The model, set to be sold worldwide, including in the United States for the first time, blends the rugged luxury of the G-Class lineup with the exclusivity of a convertible. A teaser image released by the German automaker reveals the unmistakable off-road silhouette, hinting at a retractable fabric roof and potential structural updates, such as rear doors. The announcement has sparked excitement among collectors and enthusiasts, who view the G-Class Cabriolet as a symbol of prestige and performance. Reports from AUTO BILD and other outlets confirm the revival, emphasizing its impact on the premium SUV market. The return follows the success of the Mercedes-Maybach G 650 Landaulet, positioning the new Cabriolet as a modern icon of luxury and capability.
The reveal comes ahead of the IAA Mobility 2025, scheduled for September 9–14, 2025, and aligns with Mercedes’ strategy to expand its premium vehicle lineup with both electrified and combustion-powered options. The new convertible is expected to offer a range of engines, including diesel, gasoline, and possibly electric, reflecting the brand’s push toward electrification.
- Key highlights of the comeback:
- World premiere at IAA Mobility 2025 in Munich.
- Global sales, including the US market for the first time.
- Rugged design with a retractable fabric roof.
- Engine options likely to include electrified variants.
History of the G-Class Cabriolet
The G-Class Cabriolet debuted in 1979 as a utilitarian two-door vehicle with a removable roof. Over time, it evolved into a luxury icon, attracting collectors and high-profile buyers. The last version, discontinued in 2013, culminated in the “Final Edition,” limited to 200 units, now valued at up to 500,000 euros in the collector’s market. The Mercedes-Maybach G 650 Landaulet, introduced in 2017 with only 99 units, redefined exclusivity with a 630-hp V12 engine and an original price of 749,700 euros.
The revived G-Class Cabriolet is expected to retain its off-road prowess while incorporating modern upgrades. The teaser suggests a silhouette that may include rear doors, as the current G-Class generation is exclusively four-door. Production will take place at Magna Steyr’s facility in Graz, Austria, where the standard G-Class is manufactured.
- Historical milestones of the G-Class Cabriolet:
- 1979: Launched as a utilitarian convertible.
- 2013: Discontinued with the “Final Edition” (200 units).
- 2017: Mercedes-Maybach G 650 Landaulet (99 units).
- 2025: Revival announced for IAA Mobility.
Global market expectations
The inclusion of the United States in the G-Class Cabriolet’s market is a strategic move. Previously, G-Class convertibles were not officially sold in the US, limiting their reach. This decision taps into the growing demand for luxury SUVs in North America, where the G 550 starts at approximately $149,400. The new convertible is expected to carry a higher price tag, though likely below the Landaulet, which now fetches up to $1 million in the secondary market.
Mercedes has not yet disclosed engine specifications or pricing details. However, the model is anticipated to offer high-performance options, such as the G 500’s engine, alongside potential hybrid or electric variants, aligning with the brand’s electrification goals. Advanced technologies, including the MBUX infotainment system and MB.DRIVE ASSIST PRO, are also expected to enhance its premium appeal.
Impact on the convertible SUV segment
The G-Class Cabriolet’s return enters a nearly nonexistent convertible SUV market. Competitors like the Range Rover Evoque Convertible have been discontinued, leaving few rivals in this niche. Mercedes positions the G-Class Cabriolet as a unique offering, blending off-road capability, luxury, and the exclusivity of a convertible. Tuners like Mansory and Refined Marques have previously converted current-generation G-Class models into convertibles, but an official version reinforces the brand’s authenticity.
The teaser hints at a Landaulet-style design, with roof edges extending to the rear, unlike the shorter roof of the previous model. This could improve rear passenger comfort while maintaining the G-Class’s boxy, commanding aesthetic, ensuring it remains a head-turner.
- Competitive advantages of the G-Class Cabriolet:
- Unique position in the convertible SUV segment.
- Iconic design with modern updates.
- Off-road capability paired with premium luxury.
- Global availability, including the US market.
What to expect at IAA Mobility 2025
The IAA Mobility 2025, held in Munich from September 9–14, will serve as the global stage for the G-Class Cabriolet’s debut. Mercedes will also showcase other models, including the electric GLC, the CLA Shooting Brake EV, and the AMG GT XX concept. The event will highlight innovations like the DRIVE PILOT system, enabling autonomous driving at speeds up to 95 km/h.
Attendees can view the G-Class Cabriolet at Mercedes’ “Open Space” pavilion in Apothekenhof and Messehalle B3. The brand will offer test drives of 30 electrified models, showcasing technologies like MB.DRIVE ASSIST PRO. The convertible’s reveal will be livestreamed on September 7 at 8 p.m., promising global attention.
- Mercedes highlights at IAA 2025:
- Debut of the electric GLC with EQ technology.
- Introduction of the CLA Shooting Brake EV.
- Demonstrations of autonomous driving systems.
- G-Class Cabriolet showcase in the “Open Space.”
Future of the G-Class Cabriolet
The G-Class Cabriolet’s revival underscores Mercedes’ strategy of blending heritage with innovation. The model joins an expanding G-Class lineup, including the upcoming “Baby G” and electric G 580. Its convertible design adds emotional appeal, particularly in markets valuing luxury and exclusivity.
While pricing remains undisclosed, the G-Class Cabriolet is expected to start above the G 500’s base price of approximately 133,000 euros in Europe. A potential electric or hybrid variant aligns with Mercedes’ sustainability goals, enhancing its market relevance. The 2026 launch is poised to solidify the G-Class’s status as a timeless icon with a modern twist.
- Possible configurations for the new model:
- Gasoline and diesel engines with high performance.
- Hybrid or electric variants under the EQ lineup.
- MBUX technology with premium interior finishes.
- Retractable fabric roof in a Landaulet-inspired design.
