Apple unveils Watch Series 11 with 5G and industry’s toughest glass

Apple introduced the Apple Watch Series 11 at its “Awe Dropping” event on September 9, 2025, in Cupertino, California, featuring innovations like 5G connectivity, INX glass with double scratch resistance, and new health features in watchOS 26. The device, described as the thinnest and most comfortable yet, retains 42 mm and 46 mm sizes, with Wi-Fi and cellular options, and will be available for pre-order starting September 12, with an official launch on September 19. The novelty reinforces Apple’s focus on health, connectivity, and design, targeting users seeking advanced technology for daily use. The event also showcased the iPhone 17 and other devices, but the Series 11 stood out for its durability and performance.

The smartwatch starts at $399 for the 42 mm model and $429 for the 46 mm, with a $100 premium for GPS and cellular versions. Apple strengthens its leadership in the wearables market, blending cutting-edge technology with elegant design. The device targets urban consumers, professionals, and fitness enthusiasts.

• Key innovations: 5G connectivity, INX glass with ceramic coating, watchOS 26.
• Availability: Pre-order on September 12, launch on September 19.
• Target audience: Users valuing health, connectivity, and premium design.

Design and durability elevated to new heights

The Apple Watch Series 11 features INX glass, described as the toughest in the industry, with a ceramic coating applied at an atomic level, doubling scratch resistance compared to previous generations. This advancement makes the device ideal for daily use and intense physical activities, ensuring greater longevity. The thinner, more comfortable design maintains Apple’s premium aesthetic, with color options like Jet Black, Silver, Rose Gold, and Titanium.

The construction blends functionality and sophistication, prioritizing ergonomics for extended wear. Apple emphasized that the Series 11 is the most comfortable smartwatch ever produced, with adjustments that minimize weight without sacrificing robustness. The choice of high-quality materials reflects the company’s intent to attract consumers seeking durability paired with a modern look.

• INX glass: Ceramic coating for double scratch resistance.
• Sizes: 42 mm and 46 mm, with Wi-Fi and cellular options.
• Colors available: Jet Black, Silver, Rose Gold, and Titanium.
• Ergonomics: Thinner design for enhanced daily comfort.

5G connectivity: speed and efficiency

For the first time in an Apple Watch, the Series 11 incorporates 5G connectivity, using Apple’s custom C1 modem. This technology improves performance on cellular networks, offering greater coverage and faster speeds for calls, messages, and streaming. Energy efficiency has also been optimized, reducing battery consumption during cellular use, enabling longer battery life compared to previous 4G LTE models.

The 5G connectivity is a game-changer for users relying on the smartwatch when their iPhone isn’t nearby, such as during runs, trips, or meetings. Major global carriers, like AT&T and Verizon, confirmed 5G support at launch, expanding the technology’s accessibility. The feature reinforces the Series 11’s proposition as an independent device, capable of meeting real-time connectivity demands.

• C1 modem: Ensures faster speeds and broader 5G coverage.
• Energy efficiency: Lower battery consumption during cellular use.
• Global support: Compatibility with major carriers at launch.

Health and wellness at the core of innovations

The Apple Watch Series 11 advances health features with the introduction of hypertension monitoring, pending regulatory approval in over 150 countries, including Brazil. The feature uses advanced sensors to alert users to potential blood pressure spikes, integrating data into the iPhone’s Health app. Additionally, the “Sleep Score” feature analyzes sleep data from over 5 million nights, providing detailed insights to improve rest quality.

Other health functions, such as heart monitoring, cycle tracking, and mental health support, have been enhanced. The reintroduction of blood oxygen monitoring, now viewable directly on the iPhone, is another significant addition. These tools position the Series 11 as a proactive health companion, with an intuitive interface and seamless integration into Apple’s ecosystem.

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• Hypertension: Alerts for blood pressure spikes, pending approval.
• Sleep Score: Sleep analysis based on millions of collected data points.
• Blood oxygen: Monitoring reintroduced, viewable on iPhone.
• Other sensors: Enhanced heart, cycle, and mental health tracking.

WatchOS 26: intelligence and personalization

The watchOS 26 introduces a new look with the “Flow” face, using liquid glass numerals to create a dynamic visual effect with vibrant colors. The interface has been redesigned for smoother navigation and enhanced customization. The “Exactograph” feature reinterprets traditional regulator clocks, separating hours, minutes, and seconds for precise timekeeping.

Integration with Apple Intelligence enables more contextual notifications and optimized automatic responses, making usage more intuitive. The operating system also supports future updates, ensuring the Series 11 remains relevant for years. The blend of design and intelligence enhances the premium experience, focusing on usability and aesthetics.

• Flow face: Dynamic numerals with liquid glass effect.
• Exactograph: Design inspired by traditional regulator clocks.
• Apple Intelligence: Smarter notifications and responses.
• Updates: Compatibility with future watchOS versions.

Performance powered by the S11 chip

The Apple Watch Series 11 is powered by the S11 chip, delivering greater speed and energy efficiency compared to the S9 and S10 chips. The processor ensures fast app responses, smooth navigation, and support for demanding features like continuous health monitoring and 5G connectivity. The chip’s optimization also extends battery life, now reaching up to 24 hours of continuous use, a significant improvement over the Series 10.

The enhanced performance is noticeable in tasks like activity tracking, 5G calls, and interactions with watchOS 26. Apple highlights that the chip is designed to support future updates, ensuring device longevity. For users seeking a versatile smartwatch, the S11 chip elevates the overall experience.

• Speed: Faster processing for apps and navigation.
• Efficiency: Lower energy consumption, even with 5G.
• Battery: Up to 24 hours of typical usage.
• Longevity: Support for future system updates.

Pricing and market availability

The Apple Watch Series 11 maintains the pricing strategy of its predecessor, starting at $399 for the 42 mm model and $429 for the 46 mm, both Wi-Fi versions. GPS and cellular options add a $100 premium, starting at $499 and $529, respectively. In Brazil, prices are yet to be announced but are expected to range from R$4,000 to R$5,500, depending on the configuration, factoring in taxes.

Pre-orders begin on September 12, with deliveries starting September 19. The device will be available at Apple’s physical and online stores, as well as authorized resellers. The wide availability and global 5G support ensure the Series 11 reaches a diverse audience, from tech enthusiasts to health and fitness-focused users.

• Starting prices: $399 (42 mm) and $429 (46 mm), Wi-Fi.
• Cellular: $100 premium for GPS and 5G models.
• Pre-order: Starts on September 12, 2025.
• Launch: Available from September 19, 2025.