Arby’s launches steak nuggets in three formats in the US starting today
Arby’s, a fast-food chain known for its meat options, launched its new steak nuggets in the United States on Monday (6). The item, tested in select cities this spring, joins the national menu for a limited time. The innovation aims to offer steak in a practical way for on-the-go or quick consumption. The nuggets are made from hand-cut steak pieces, seasoned with garlic and pepper.
Tests took place in cities like Tulsa, Grand Rapids, Orlando, Jacksonville, and Green Bay. Positive reception led to the expansion. Each serving focuses on premium protein.
- Nuggets available in 5 or 9-piece counts.
- Comes with hickory barbecue sauce.
- Options include sandwich and bowl.
Nugget preparation and ingredients
The steak nuggets undergo searing and smoking processes. They use small steak cuts for a tender texture. Garlic and pepper seasoning gives an intense smoky flavor. They lack the traditional breading of chicken nuggets.
The production ensures internal juiciness. Each bite retains the meat’s natural flavor. The method speeds up preparation compared to conventional steaks.
Serving styles for the new item
The product comes in three main variations. The plain entrée includes barbecue sauce for dipping. The sandwich features havarti cheese, crispy onions, pickles, and mayo on toasted bread.
The bowl places nuggets over creamy white cheddar mac ‘n cheese. Crispy onions top it off. These options cater to varied meal preferences.
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A five-piece serving has about 340 calories and 17 grams of protein. Prices range from $5.29 to $7.19 by location. Customers can eat with a fork or fingers.
Initial tests and reception
Spring tests generated positive online reviews. Consumers compared the flavor to steak tips or barbecue burnt ends. Some noted the meat’s tenderness even without extra sauce.
The chain adjusted the sandwich, swapping horsey sauce for mayo. Feedback favored simplicity. The national launch reflects this adaptation.
Market positioning in fast food
Arby’s reinforces its “we have the meats” slogan with this addition. The move aligns with trends for premium protein in fast chains. Competitors like Wendy’s and McDonald’s focus on chicken, but Arby’s opts for distinct beef.
Chief Marketing Officer Jeff Baker emphasized the portable steak’s convenience. The item fits demands for on-the-go protein options. Available at Arby’s stores across the US.
