Singles Day boosts Brazilian e-commerce with an 8.81% increase in revenue

Singles’ Day records growth of 8.81% in Brazilian e-commerce revenue in 2025. Exclusive survey by Getnet reveals the impact of the date 11/11 on online sales. Platforms like Mercado Livre and Amazon lead the movement with significant increases in traffic.

The event, which originated in China, has been gaining momentum in the country since 2023. Consumers access discounts in various segments. Department stores stand out with an increase of 16.35% in the value transacted.

• Mercado Livre reaches 56% more accesses than in the previous year.
• Amazon promotes “rain of coupons” and increases traffic by 70%.
• AliExpress confirms the date as the biggest annual campaign in Brazil.

Chinese origin adapts to local market

11/11 begins as a celebration among university students in China. Alibaba Group turns the date into a shopping festival from 2009 onwards.

In Brazil, brands like Shein and Shopee introduce the custom with coupon strategies. Consumers plan purchases in November to take advantage of offers.

Platforms invest in aggressive promotions

Mercado Livre makes intense efforts at the event for the first time in 2024. In 2025, the date becomes the biggest sales day in the company’s history.

Amazon adopts continuous discount mechanics. Executives claim that the public responds positively to promotional actions.

Shein positions 11/11 as one of the main double dates. Investments in discounts have grown annually since entering the Brazilian market.

Featured segments in transactions

Department stores lead digital invoicing. Growth reaches 16.35% compared to 2024.

Technology, fashion and home products account for the majority of purchases. Local and international platforms compete for order volume.

Consolidation in the retail calendar

The event anticipates Black Friday and distributes November demand. Retailers dilute the concentration of sales in a single period.

Consumers use the date for high cost-benefit items. The offer profile differentiates 11/11 from other promotional events.

Experts note that China influences global consumer trends. Digital habits tested in the Asian country quickly reach emerging markets.

Continued expansion of online sales

E-commerce transactions exceed US$ 156 billion in Chinain 2024, according to data from Alibaba. In Brazil, consistent growth reflects local adherence to the model.

Platforms increase investments in logistics to meet peaks in demand. Fast deliveries become a decisive factor in buyers’ choices.

11/11 establishes itself as a strategic priority for digital retail. Companies plan annual campaigns focusing on discounts and accessibility.