Google Year in Search 2025: D4vd leads most searched personalities globally

Google released this Thursday (4), at local time of Mountain View, Califórnia, the report In the personalities category, the American musician d4vd took first place among the names with the sharpest spikes in relation to 2024. The ranking reflects events that captured collective attention, such as criminal investigations and papal elections.

The survey considers aggregated data from January to November 2025, focusing on sustained spikes of interest. Figuras music, politics and entertainment dominate the list, showing diversity in global interests. The report highlights how searches for these names grew by more than 5,000% in some cases.

The publication has taken place annually since 2001 and serves as a mirror of cultural and news trends. In 2025, topics such as advances in AI and sporting events also influenced consultations.

List of the 10 most trending personalities

The top 10 brings together names from different areas with notable growth in searches. Confira the highlights:

• 1st d4vd
• 2nd Tyler Robinson
• 3rd Jimmy Kimmel
• 4th Kendrick Lamar

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A post shared by Kendrick Lamar (@kendricklamar)

• 5th Pope Leo XIV
• 6th Zohran Mamdani
• 7th Erika Kirk
• 8th Charlie Kirk
• 9th Madison Keys
• 10th Terence Crawford

Reasons behind spikes in interest

d4vd gained visibility after becoming a person of interest in a homicide investigation into Los Angeles, which was revealed in March 2025. The 22-year-old singer, known for hits like “Here Autoridades locals confirmed that he is not a formal suspect, but the episode sparked debates about artists’ privacy.

Interest extended to albums and shows, with searches for song lyrics increasing 300% in the period. Fãs and curious people searched for recent biographies and interviews.

Controversial political figures and events

Tyler Robinson, suspect in the murder of activist Charlie Kirk in September 2025, came in second place. The crime, which occurred during a rally in Phoenix, Arizona, sparked waves of international coverage and discussions about security at political events.

Charlie Kirk, founder of Turning Point USA, appears in eighth place due to the same incident. Seu death led to searches for tributes and analyzes of conservative legacy.

Zohran Mamdani, a New York politician, climbed the list for viral speeches on immigration reform amid the American government shutdown.

Impact of music and entertainment

Kendrick Lamar, in fourth place, boosted searches with the release of a collaborative album in June 2025 that broke streaming records. The Compton rapper has also generated interest through award show appearances and public hip-hop feuds.

Jimmy Kimmel, host of the late-night show, attracted attention after monologues about the US elections and interviews with celebrities. Seu episode with the new pope went viral on social media, elevating the name to third place globally.

Papal election and religious figures

Pope Leo XIV, the first American pope elected in May 2025, ranks fifth. The choice of a cardinal from Nova York to lead Igreja Católica generated searches for biography, inauguration rituals and proposed reforms.

The historic event, which took place on Vaticano, included live broadcasts watched by billions. Internautas searched for terms like “how to become pope” in record volumes.

Internationally highlighted athletes

Madison

Terence Crawford, unbeaten boxer, closes the top 10 after title unification in April 2025. Lutas broadcast globally increased searches for statistics and upcoming challenges.

Context of the global report

Year in Search 2025 analyzes trillions of queries across 200+ countries, excluding nations like China and The personality category measures relative growth, not absolute volume.

Other highlights include searches for “KPop Demon Hunters” in music and AI advancements like Gemini. The full report is available on the Google Trends website for exploration by region.

These names illustrate how unpredictable events shape online behavior on a global scale.