The iPhone 16 stood out as the most purchased smartphone by Guia readers of Compras UOL in 2025. The price reduction throughout the year made the device accessible to a larger audience of fans of the brand.
Other models in the line, such as Pro variants, also appeared frequently in the choices. Usuários valued the integration with wireless charging and performance in intense daily tasks. Avaliações of buyers emphasized the migration from larger devices to more compact and powerful options.
Highlights of Samsung among favorites
Samsung positioned the Galaxy S24 and S24 FE just behind the preference leader. Esses models, launched in 2024, gained competitiveness with price drops and support for the brand’s artificial intelligence suite. Performance equivalent to premium lines attracted those looking for affordable access to advanced features.
Buyers highlighted the processing speed and touch response in reviews. The South Korean brand offered options that combine a quality screen with an optimized battery. Promoções regions contributed to the volume of acquisitions throughout the year.
Motorola options that won over readers
Motorola models have gained ground due to their resistant designs and intuitive interfaces. Aparelhos ultra-thin models with military resistance certification appeared among the favorites. Usuários praised the ease of use and superior cameras to similarly priced options.
- Ultra-resistant design with varied color options.
- Excellent screen and vivid colors.
- Interface accessible to different user profiles.
- Satisfactory battery life after software updates.
The brand attracted those who prioritize practicality and durability in mid-range devices. Avaliações on Amazon reinforced the perception of almost top of the line in affordable categories.
Preferences for devices Xiaomi
Xiaomi completed the ranking with models that balance cost and performance. Opções as well as Redmi and Poco lines offered fast charging and extended autonomy. Leitores looked for alternatives with a good balance between price and technical specifications.
Devices from the Chinese brand stood out for their robust batteries and large screens. Usuários valued the focus on cost-benefit without giving up multimedia resources. The presence of Xiaomi reinforced the diversity of choices available.
Factors that influenced choices in 2025
Price reductions following the launch of new generations drove acquisitions of 2024 models. Recursos integrated artificial intelligence attracted attention in all brands analyzed. Leitores prioritized balance between daily performance and photographic quality.
Competition between iOS and Android ecosystems remained evident in preferences. Opções intermediaries gained ground by offering near-premium specifications for lower prices. Avaliações real buyers guided many decisions throughout the year.
Trends observed in the annual ranking
The year 2025 saw a preference for devices with extended update support. Marcas like Samsung and Apple stood out for their long-term software policies. Leitores demonstrated increasing interest in compact and lightweight devices.
The list reflects searches for versatile options in different price ranges. Modelos with improved endurance and efficient charging appeared frequently. The annual ranking points to continued fierce competition between the four brands.
