News (EN)

Electronics manufacturer wins 77 awards at global design event and wins two unprecedented golds

Samsung prêmios no iF Design Awards 2026 com dois ouros
Photo: Samsung prêmios no iF Design Awards 2026 com dois ouros - Divulgação/Samsung

The South Korean electronics manufacturer announced the achievement of a wide range of recognitions during one of the most prestigious competitions in the industrial sector at Alemanha. The international event evaluated thousands of global submissions to determine the projects that best combine aesthetics, functionality and positive impact on consumers’ daily lives.

The company’s performance resulted in it obtaining seventy-seven trophies in different categories of technical and visual evaluation. The judging panel analyzed aspects ranging from the physical design of the devices to the way users interact with the operating systems on a daily basis.

One UI 7
Bir kullanıcı arayüzü 7 – Foto: Divulgação Samsung

The expert jury’s evaluation criteria covered fundamental disciplines for today’s industry, including:

– Desenho product and hardware architecture.

– Soluções of packaging and reduction of environmental impact.

– Comunicação visual and user interface.

– Experiência use and integration of ecosystems.

The brand’s strategy demonstrated a clear focus on creating solutions that transcend simple technological utility. The developers prioritized harmony between the equipment and the residential or corporate environments where they are permanently installed.

Maximum recognition in audio and sustainability projects

Two specific projects received the event’s highest distinction, winning the gold medal for their creative excellence and impeccable technical execution. The first highlight was the Music Studio 5, an audio device that challenges the traditional format of high-performance speakers available on the consumer market.

The device features a classic rectangular shape with a perforated grille that hides the advanced sound components, resembling a modern sculptural piece. Dynamic front lighting makes it easy to quickly identify functions, while wireless technology allows direct connection to televisions for an immersive sound experience free from visible cables.

The second gold award was given to an advanced concept for home appliance accessories, focused on the maintenance and disposal of filters in vacuum cleaners and air purifiers. The system uses specific colors to visually indicate the need for replacement or cleaning, facilitating waste management and preventive conservation of household appliances.

Visual advances in televisions and interactive screens

The screens and televisions segment represented a significant portion of the innovations awarded during the European ceremony. Display engineering has evolved to eliminate visual barriers between broadcast content and the physical environment around the viewer, creating unprecedented visual immersion.

The S95H OLED model caught the attention of reviewers due to its ultra-thin profile and the almost complete absence of side edges. The shape of the equipment resembles a sophisticated wall frame, allowing the television to function as a decorative element when it is not in active use for media transmission.

Another notable piece of equipment was the Movingstyle, an interactive display designed to physically accompany the user through the environment in a fluid way. The mobility of the screen offers new possibilities for consuming videos, holding video conferences and following tutorials in different rooms of the home, adapting to human movement.

The line of visual innovations also included the Vision AI TV, equipped with an interface that automatically adapts to the current context of use. Adicionalmente, the Spatial Signage system introduced three-dimensional image viewing without the need for special glasses, creating immersive experiences for both commercial retail and advanced home use.

Engineering applied to foldable devices

In the mobility sector, the constant evolution of smartphones with flexible screens guaranteed important awards for the Asian manufacturer, consolidating its position in the premium segment. The Galaxy Z Fold7 model was recognized as the most advanced version ever developed within this specific category of telecommunications products. The device combines mechanical precision in the hinges with the deep integration of tools based on generative artificial intelligence. The physical design achieved the lowest weight and thinnest thickness of the entire historical product line, directly responding to consumer demands for greater portability without sacrificing the large screen area needed for mobile productivity.

The renewed structure of the foldable smartphone manages to maintain high levels of durability and resistance against impacts and the entry of dust particles, even with the significant reduction in its total assembly mass. Enhanced hardware features make it easier to perform multiple simultaneous tasks and intuitively improve everyday interactions. The international recognition of this model reinforces the long-term viability of flexible formats in the global telecommunications market, establishing a new industry standard for the exact balance between raw processing performance and ergonomic comfort during extended handling.

Integration of artificial intelligence into the home ecosystem

In addition to physical hardware, software solutions focused on home automation received highly positive evaluations from the technical judging committee. The Home Insight feature was awarded for its analytical ability to check the operational status of all appliances connected to the property’s local network.

The system monitors residents’ daily usage patterns to suggest personalized adjustments that optimize the operation of refrigerators, washing machines and central air conditioning systems. Esta technological approach actively contributes to the creation of more efficient routines and the systematic reduction of energy consumption in modern homes.

Customizing the user interface on mobile systems

Navigation on mobile devices has also undergone structural redesigns that have attracted the attention of experts in digital interaction design. The One UI 7 interface was awarded for introducing substantial improvements based on machine learning algorithms to predict navigation needs.

The new virtual environment gives smartphone and tablet owners much more granular control over individual settings and the overall aesthetics of the operating system. The organization of the menus and the arrangement of graphic elements were specifically designed to reduce visual fatigue and speed up access to the most used applications during the work or leisure journey.

International judging committee evaluation criteria

The award based on the European continent has a history of extreme rigor in analyzing proposals sent by corporations from all continents, requiring detailed technical documentation and functional prototypes. The experts who make up the jury dedicate weeks to exhaustively testing each product submitted, evaluating not only the external appearance, but the true usefulness of the proposed innovation in a real-life context. Differentiation in the saturated electronics market requires companies to present solutions that solve practical consumer problems in an intuitive way and without operational friction. Social and environmental impact has also gained considerable weight in recent deliberations, requiring manufacturers to demonstrate proven responsibility in the choice of recyclable materials and the energy efficiency of their product catalogues. Projetos that feature responsible innovation, ease of technical repair and extended life cycles tend to receive the highest scores, reflecting a profound shift in the priorities of the global manufacturing and consumer technology industry.

Development philosophy focused on daily usability

The distribution of seventy-seven trophies across different categories highlights a unified corporate strategy that values ​​the harmonious integration of advanced technology into people’s everyday lives. The development of new products continues to prioritize practical usability above all else, ensuring that the complexity of internal processing components does not translate into operational difficulties for the end user, resulting in devices that enrich physical spaces without visually overloading the environments where they are installed.