WhatsApp Plus starts subscription tests with themes and more pinned chats

WhatsApp has started testing an optional subscription called WhatsApp Plus. The new feature appears to a limited group of users in the beta version of the application for Android. The plan brings extra customization and organization features without changing the basic use of the messenger.

Meta confirmed the test and reported that the objective is to offer more options for those who spend a lot of time on the app and want a more refined experience. Funções essentials like messaging, voice and video calls, and end-to-end encryption remain free and unrestricted for everyone.

Limited Testes reveal new customization options

The subscription appears in its initial phase and does not yet have a broad launch date. Selected Usuários see the option in the app configuration or in the sticker area. WhatsApp Plus does not affect the Business version and is restricted to the default messenger.

Entre identified changes include themes that change the application’s highlight color, different icons for the cell phone’s home screen and a library of animated stickers with full screen effects. Esses special stickers can be sent and viewed even by non-subscribers.

• Limite of chats pinned to the top of the list increases from three to 20 conversations
• Acesso to global themes and custom icons for shortcuts
• Opção of premium ringtones and alerts for specific contacts or groups
• Ferramentas to apply batch settings to conversation lists

Organização of conversations gains more space

The main practical gain is the increase in the number of conversations that can get stuck at the beginning of the tab. Muitos users have been asking for this expansion for some time to separate workflows or frequent contacts. Subscription also allows you to apply themes and notifications to multiple conversations at once.

Testes also show varied color options, such as vibrant or softer tones, which replace the traditional green in parts of the interface. Alternative Ícones range from minimalist designs to more elaborate visual effects.

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Estimated Preço and Free Trial Period

The value has not yet been made official for all markets, but screenshots indicate around €2.49 per month on Europa. In other regions, the values ​​appear adapted, with the possibility of a 30-day free trial for some users. Payment must be made via Google Play in version Android.

Quem does not want to subscribe continues with the current full experience. Meta reinforced that the plan is optional and is suitable for those looking for visual and organizational refinements.

Estratégia follows the lines of other company apps

The move aligns with similar tests on other Meta services, such as paid features on Instagram. The idea is to create extra layers for more engaged users without compromising basic free access.

Especialistas monitors how the billion user base will react to the offer. For now, the focus is on collecting feedback during the restricted phase before any expansion.

What remains the same for everyone

Mensagens text, calls, groups, status and privacy tools do not change. Encryption remains active in all conversations. WhatsApp Plus only adds visual and management layers on top of what already exists.