Flamengo leads national preference with 50 million fans in 2025
Flamengo consolidated its position as the club with the largest Brasil fan base in 2025, bringing together approximately 50 million fans, representing 24.8% of national preference. The research carried out by TM20 Branding and Brazil Panels between February 6 and 20, 2025, with a sample of 2 thousand people from all regions of the country, revealed red-black dominance in practically the entire Brazilian territory. The survey, with a margin of error of 2%, shows that only 19% of Flamengo fans are considered supporters, indicating an extraordinarily loyal and engaged base.
Flamengo dominates in all regions
The strength of Flamengo transcends the boundaries of Rio and Janeiro. No Nordeste, the club reaches 32% preference among fans, consolidating itself as the main regional choice. No Norte, the red and black presence is equally impressive, with 29% support. Essa’s comprehensive geographic distribution differentiates Flamengo from its direct competitors, which maintain more concentrated bases in specific regions.
The club’s digital engagement amplifies its national reach. With more than 60 million followers on platforms such as Instagram, X, YouTube and TikTok, Flamengo leads in online presence among Brazilian clubs. Estados like Bahia, Ceará and Amazonas register significant percentages of red and black fans, confirming the club’s penetration in regions historically dominated by other associations.
Corinthians maintains second place with 39 million fans
Corinthians occupies second place in the national ranking with 19.4% preference, equivalent to around 39 million fans. The São Paulo club dominates the Sudeste, where it reaches 20% of preferences, even surpassing the Flamengo, which obtains 15% in the region. Corinthians strength is mainly concentrated in São Paulo, but also extends to Centro-Oeste, where it registers 11% support.
Corinthians fans are recognized for the loyalty shown in stadiums. Neo Química Arena records attendance averages of over 40 thousand fans in important games, reflecting the engagement of the base. The club also stands out on social media with 32 million followers and maintains a fan membership program with more than 120,000 active members.
- Regional Presença: 20% in Sudeste, 11% in Centro-West, 8% in Nordeste.
- Programa of supporter member: Mais of 120 thousand active members with exclusive benefits.
- Média audience: 42 thousand fans per game in decisive classics.
Palmeiras surpasses São Paulo for the first time in two decades
Pela For the first time in twenty years, Palmeiras surpassed São Paulo in the ranking of the biggest Brazilian fans, reaching third place with 8.1% of national preference, representing around 16 million fans. Palmeiras growth was driven by recent achievements, including titles from Campeonato Brasileiro and Copa Libertadores. The alviverde fans expanded their base especially among the young audience, with a significant presence in Centro-Oeste and Nordeste.
Allianz Parque records attendance averages above 30 thousand fans per game, demonstrating the fans’ engagement. Palmeiras’s digital marketing strategy, combined with fan-partner programs, contributed to the growth of the base, which today has 19 million followers on social media. The club invests in campaigns aimed at younger audiences, consolidating its presence among fans of different age groups.
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São Paulo, Vasco and Grêmio complete the top 5
São Paulo maintains fourth position with 7.7% national preference, representing approximately 15 million fans. Apesar having been surpassed by Palmeiras, the tricolor club preserves a loyal base, especially in the state of São Paulo, where it competes directly with Corinthians and Palmeiras. Morumbi records attendance averages close to 40 thousand fans in decisive games.
Gama’s Vasco returned to the top 5 with 4.8% preference, equivalent to 10 million fans. The Rio club grew in popularity driven by digital marketing campaigns and performance on the field, attracting especially young audiences between 16 and 24 years old. Grêmio completes the top 5 with 4.4% preference, dominating Sul over Brasil with 23% regional support, sharing the southern leadership with Internacional.
- São Paulo: 7.7% national preference, 15 million fans, 22 million digital followers.
- Vasco from Gama: 4.8% preference, 10 million fans, growth among young people.
- Grêmio: 4.4% preference, 9 million fans, leader in Sul with 80 thousand fan members.
Ranking complete of the ten biggest fans in 2025
The ranking of the ten biggest Brazilian fans, according to the TM20 Branding and Brazil Panels survey carried out in February 2025, presents the following distribution: Atlético-MG occupies seventh position with 4% preference and 8 million fans, followed by Santos with 3.1% and 6 million fans. Internacional completes ninth position with 2.9% preference and 6 million fans, while Cruzeiro and Sport share tenth place with 2.7% each, representing 5 million fans per club.
Essa distribution reflects the predominance of Rio, Janeiro and São Paulo clubs on the national scene, with the exception of Grêmio, Atlético-MG, Internacional, Cruzeiro and Sport, which represent other regions. The research highlights the growth of clubs such as Vasco and Atlético-MG among young audiences, indicating changes in the preferences of new generations of Brazilian fans. The regional strength of the fans remains decisive, with each club maintaining solid bases in their regions of origin.
Impacto economic and digital fans
Brazilian fans generate millions of reais annually, impacting sectors such as tourism, commerce and media. Durante important events, cities like Rio of Janeiro and São Paulo receive thousands of fans who spend on accommodation, food and transport. Clubs with the biggest fans attract major sponsors, such as Nike and Adidas, generating revenues that exceed 200 million reais annually for the biggest clubs.
Social networks have become essential tools for the growth of fans. Clubes who invest in platforms such as TikTok and YouTube achieve greater reach among the 16 to 24 year old audience. The success of fan partner programs, which exceed 150 thousand members in Flamengo, demonstrates the potential for monetizing fans’ passion. The female presence in the fans also grew significantly, with 40% of Flamengo fans being women, opening up new market opportunities for Brazilian clubs.
