Paris Saint-Germain defeated Arsenal on penalties 4-3 after a 1-1 draw in normal time and extra time. The decision took place in the Champions League final, played at Puskas Arena, at Budapeste, last Saturday. The result guaranteed the French club its second title.
Arsenal’s goal came early, after six minutes, with Kai Havertz. Ousmane Dembélé equalized for PSG in the second half, with a penalty. Nenhum team scored in overtime. Nas charges, Eberechi Eze and Gabriel Magalhães were wasted for the English side. Lucas Beraldo converted the decisive goal for PSG.
Jordan Brand boosts sales after European title
The partnership between Paris Saint-Germain and Jordan Brand, a sub-brand of Nike, completes years of success. The agreement, which began in 2018, made PSG the only football club in the world to display the Jumpman logo on its shirt. Michael Jordan, aged 63, receives a 5% commission on products sold with the symbol.
The second European championship should significantly increase sales of t-shirts and licensed items. The “Back2Back” special edition has already become a desire among fans. Analistas estimates a positive impact on the former NBA player’s royalties.
Michael Jordan’s relationship with Paris dates back to 1985, during Chicago Bulls’s spin. Nike has been playing for PSG since 1989, one of the longest partnerships in European football. In 2018, Jordan Brand entered football for the first time with the French club.
Acordo with Nike guarantees fixed commission to Michael Jordan
Nike renewed the global contract with Paris Saint-Germain in 2019. The contract runs until 2032 and provides around 80 million euros per season. Parte of this amount benefits Michael Jordan for Jordan Brand’s participation.
- Camisetas with Jumpman used in important Ligue 1 and Champions League games
- Quarta and fifth teams with strong commercial appeal
- Coleções streetwear and lifestyle products specials
- Vendas online and physical driven by global fans
- Limited Edições that sell out quickly after achievements
The title won last Saturday activates bonus clauses and accelerates demand. Especialistas from the sporting goods market predicts peak demand in the coming weeks.
História from the partnership that changed PSG’s image
Neymar was a key player in the beginning. In 2016, before arriving at PSG, the Brazilian signed with Jordan Brand. The shoes used in Paris caught the attention of managers. The agreement evolved into including the logo on the shirt.
Desde then, Paris Saint-Germain gained relevance in the fashion universe. Jordan Brand left basketball for football and found the ideal vehicle in the European club. Coleções mix classic elements of Air Jordan with Parisian identity.
Commercial success is added to sporting success. PSG, which was already a financial giant, expanded its brand reach. Michael Jordan, even away from the court, maintains global influence.
Detalhes from the final that defined the two-time champion
Paris Saint-Germain dominated possession for most of the game. Arsenal resisted with solid defense and counterattacks. The tie persisted until the end of extra time. The penalty lottery decided the fate.
Luis Enrique won Champions League’s third title as a coach. The Spanish coach saw the team retain the European crown. The feat equals Real Madrid from 2016 to 2018 as the last two-time champion.
Torcedores Parisians celebrated in the streets. The cup went back to Parc des Princes. The club plans a parade and tribute to the players.
Impacto commercial for the second European championship
The victory boosts not only Jordan Brand. PSG as an institution sees its brand value rising. Camisetas from the second championship already leads searches on e-commerce sites.
Michael Jordan consolidates position as an entrepreneur. The former athlete transformed his legacy into an empire that transcends basketball. The PSG deal represents one of the most successful bets outside of the NBA.