Electric vehicle manufacturer Zeekr has officially started its commercial activities in Spanish territory. The brand belonging to the Chinese group Geely introduced four luxury models in the European country. Consumers can now find cars available at dealerships located in Madri, Barcelona, Valência and Málaga. The starting value of the cars starts at €37,137.
The operation is managed by the company Salvador Caetano Auto. The Portuguese group also coordinates the automaker’s distribution in Portugal. The entry into Península Ibérica consolidates the Asian company’s expansion plan on the European continent. The company recorded the delivery of 224 thousand units worldwide throughout 2025. The current focus is on competing for customers with high purchasing power.
Estratégia launch covers major Spanish urban centers
The growth schedule foresees the opening of new points of sale in the coming months. The established target points to 16 dealerships in operation by the end of the year. The face-to-face service infrastructure seeks to provide security to local buyers. Especialistas from the automotive sector considers physical presence a determining factor in the success of new Asian brands at Europa.
The automaker has structured a complex after-sales system to serve the circulating fleet. An automotive components distribution center was installed in the city of Mejorada del Campo. The municipality is in the metropolitan region of Madri. The logistics operation takes place in partnership with the multinational Kuehne+Nagel. The structure stores spare parts for all vehicles sold on the Spanish market.
O fornecimento rápido de itens de manutenção representa uma prioridade para a direção da empresa. The logistics network guarantees the delivery of components within 24 to 48 hours to most Spanish regions. Situações emergency services have an express shipping service that completes the journey in 24 hours. The quick service attempts to eliminate European drivers’ historical mistrust regarding the availability of parts for imported Ásia cars.
Política guarantee seeks to retain new European customers
The consumer protection policy offers extended conditions for owners. Buyers receive a factory warranty valid for up to 10 years. The benefit covers mechanical failures and problems with the electric propulsion system. The commercial strategy uses this long-term security as a sales argument against traditional competitors in the European market.
The initial catalog provides alternatives for different consumer profiles. The Zeekr X model acts as the brand’s entry point into the country. The compact sports utility vehicle measures 4.43 meters in length. The vehicle delivers a variable range between 330 and 415 kilometers per charge. The Privilege AWD version reaches 100 km/h in 3.7 seconds. The price for this top configuration starts at €46,424.
The family vehicle segment has the Zeekr 001 model. The car has a shooting brake format and a length of 4.95 meters. The 100 kWh battery pack provides power for long trips. The Long Range RWD version reaches a maximum distance of 620 kilometers. Options equipped with four-wheel drive generate 544 horsepower. Interested parties need to shell out a minimum of €60,175 for this high-performance model.
Portfólio presents SUV and luxury sedan options
The full-size SUV lineup includes the Zeekr 7X. The car is 4.79 meters long and uses an 800-volt electrical architecture. The system supports ultra-fast recharges with power of up to 480 kW. The Long Range RWD configuration runs 615 kilometers without needing to stop. The top of the range belongs to the Zeekr 7GT. The 4.82 meter grand tourer prioritizes occupant comfort and performance on high-speed highways.
The technological basis of the automobiles derives from a unified project by the controlling group. Todos cars utilize the SEA modular platform developed by Geely. The flexible structure accepts 400 and 800 volt electrical systems. The chassis allows the installation of batteries with different storage capacities. The automaker makes its own electric motors and writes the vehicles’ software codes in-house.
The visual creation process involves professionals of different nationalities. Designer Stefan Sielaff leads the styling team from a studio located at Gotemburgo. The Swedish city is home to the company’s main innovation center at Europa. European engineers work together with Asian technicians to adapt the vehicles to the demands of Western traffic.
Modular Arquitetura and global engineering drive development
Zeekr was founded in 2021. The management positioned the brand in the premium segment of the Geely Auto Group corporate hierarchy. The Chinese conglomerate controls world-renowned manufacturers. The corporation’s portfolio includes brands such as Volvo, Polestar, Lotus and Lynk & Co. Sharing technologies between these companies reduces research costs and accelerates the launch of new electrical products.
The arrival of Espanha is part of a broad internationalization movement that will gain strength in 2026. The automaker began sales on the European continent through Suécia in 2023. The current operation covers important markets such as Alemanha, Itália, Holanda and Noruega. The strategic alliance with Salvador Caetano Auto makes distribution possible on Península Ibérica. The partner group has been operating in the transport sector since 1946.
The importer’s infrastructure facilitates the implementation of the business plan in Spanish territory. Salvador Caetano employs more than nine thousand employees in global operations. The company already manages the marketing of other Asian brands in the Spanish market. The distributor’s portfolio includes manufacturers such as Xpeng, Voyah and Dongfeng. Previous experience with imported electric vehicles optimizes the homologation and direct sales processes to the end consumer.
Expansão commercial intensifies dispute in the electrical automotive sector
The Spanish market for battery-powered cars shows continuous growth rates. The new competitor is betting on a combination of factors to attract demanding buyers. The commercial strategy involves the following pillars of operation on the European continent:
- Oferta of vehicles with premium finishes and competitive prices in the luxury segment.
- Implementação of advanced driving assistance and road safety technologies.
- Disponibilidade high-voltage electrical architecture for ultra-fast charging.
- Factory extended Garantia to ensure mechanical reliability of engines.
- Rede structured logistics support with rapid delivery of replacement components.
The ability to quickly recharge appears as a relevant competitive differentiator in dealerships. Algumas versions recover battery power from 10% to 80% in less than 20 minutes. The agility in refueling attracts drivers accustomed to making long journeys on Spanish highways. The company maintains reservations about exact sales projections for the first twelve months of operation in the Iberian country.
The board focuses its initial efforts on building a positive image among the local public. Consolidation of the technical assistance network receives top priority in this launch phase. The acceptance of the four new models will determine the speed of expansion of the dealership network in the coming years. The arrival of new electric-powered luxury vehicles expands the range of options available in showrooms in Spanish capitals.