An extensive multi-season partnership has been forged between the popular game Brawl Stars and sports brand adidas, encompassing the launch of sneakers, apparel and new in-game experiences. The first in-person collection will be made available to the public on August 1, 2026, with the inclusion of the classic Samba and Superstar models. Enthusiasts will have access to details of the full line, along with exclusive promotions that will be active in the game’s digital universe.
With the World Cup in full swing and generating remarkable moments, several brands from different sectors are seeking to enter the dynamics of the tournament through special launches and partnerships. adidas, in conjunction with mobile game Brawl Stars, has officially confirmed its multi-season collaboration, kicking off with a football-focused event. This strategy aims to maximize global audience engagement, capitalizing on sporting fervor to connect gaming culture with the world of fashion and sport on one of the world’s biggest stages.
Details about the sneaker collection in collaboration with adidas
The footwear line is one of the main focuses of this collaboration, bringing models that had already generated expectations. In addition to the Adistar Control 5, designed especially for the character Spike and revealed in previous previews, the collection will feature the Superstar and a Samba model, the latter inspired by the character Poco. All pairs will have signature emblems from the game spread across the design and the combined logos of Brawl Stars and adidas, ensuring a unique aesthetic for collectors.
Clothing from the partnership between Brawl Stars and adidas
In addition to the footwear line, the collaboration between Brawl Stars and adidas also designed a series of clothing that reinterprets the looks of iconic characters from the game, such as Spike, Leon, Edgar and Nita. The collection includes t-shirts, hoodies, sweatpants and sports jackets, among other pieces, expanding the partnership’s presence into everyday apparel.
Competition and rewards in the digital universe of Brawl Stars
Both regular Brawl Stars players and new enthusiasts will have the opportunity to participate in the adidas Starr Cup, through the brand new Super Ball mode. Described as an improved and more intense version of the classic Brawl Ball, this mode promises a superior gaming experience. Tournament participants will have the chance to use the Trionda ball, the same one used in the World Cup games, within the virtual environment. Additionally, adiClub members will be able to access exclusive prizes, such as pink items, icons and sprays, directly through the adidas app.
Schedule and sales locations for the Brawl Stars x adidas line
The long-awaited first capsule collection of the Brawl Stars x adidas partnership will be available to the public from August 1, 2026. Products can be purchased both on the official adidas website and in selected partner online stores. It is worth mentioning that all footwear and clothing items will also be offered in children’s sizes, expanding the range of the collection. For real-time information and updates about the line, interested parties are encouraged to download the Sole Retriever app.