The icon of Brazilian football, Roberto Carlos, became a highlight during the recent match of the Brazilian team in the initial phase of the World Cup. Cameras from the official broadcast caught the former full-back with a gold-plated telephone device, a smartphone with exclusive customization whose cost can reach R$30,000.
The scene was recorded during the Brazilian team’s three-nil triumph over Scotland. On the same occasion, other national sports idols were also seen in the stands, including Ronaldo, Ronaldinho, Kaká and Cafu, alongside the former number 6.
The featured phone is an iPhone 17 Pro Max, in gold, which received unique adaptations for the renowned athlete. The back of the device bears the former player’s name engraved, accompanied by the number 3, a tribute to his shirt number from his time on the field.
High-end changes, such as those seen on smartphones, transform the aesthetics of the device and are generally carried out by specialized companies, such as Caviar and OJ Exclusive. Such customizations, often sought after by public figures to reinforce their image and exclusivity, involve models plated in 24-karat gold, with prices starting at £3,597, an amount that exceeds R$24,000 in current conversion.
However, the cost of the smartphone used by the star can be significantly higher due to the exclusive nature of the customization work. With details tailor-made for the football idol, this unique piece has the potential to exceed the R$30,000 barrier.