Broadcast of NFL Flag Football Championships breaks audience record in 2026

NFL Flag Football was one of the most successful activations for fans at Fanatics Fest NYC 2026. The sport, which is the fastest growing sport, has the support of all teams in the league, especially the Kansas City Chiefs.

The NFL Flag Football Championships, considered the premier global youth flag football tournament, will take place July 23-26 in Westfield, Indiana. The event is expected to receive more than 350 teams, including women’s and men’s categories, coming from different regions of the United States and other countries, for four days of competition. The Kansas City Chiefs have stood out in promoting the relevance of flag football to youth, particularly among girls.

An unprecedented 30 games will be broadcast across a vast network of channels, including ESPN, ABC, ESPN2, NFL Network, ESPN Deportes, Disney Channel and Disney XD. This feat marks the most comprehensive linear coverage in the event’s history, indicating a significant increase in the sport’s visibility.

During the NFL activation at Fanatics Fest NYC 2026, sports enthusiasts were able to engage in activities such as an interactive flag removal wall, which was one of the many experiences promoted by the league at the event.

Fanatics Fest NYC 2026 took place over four days at the Javits Center, located in New York City. The festival brought together a diverse program with great personalities from the sports and pop culture universe, offering everything from exclusive products and launches to immersive activations from different leagues, teams and brands. There were also autograph sessions, live panels and the largest collectibles exhibition in the city.