Google announced the launch of its latest series of smartphones, the Pixel 11, and the Pixel Watch 5 smartwatch, strengthening the integration of artificial intelligence (AI) in its devices. With pre-sales already started, the new devices will hit the market on August 20, 2026, promising a significant leap in performance and user experience, in a scenario of increasing competition with giants like Apple.
Tensor G6 processor boosts cell phone artificial intelligence
The heart of the new Pixel 11 lineup is the proprietary Tensor G6 chipset, an evolution that redefines AI processing power in mobile devices. Compared to the previous generation, the chip offers a 50% improvement in TPU (Tensor Processing Unit) capacity. This optimization, combined with the new Gemini Nano model, results in up to 3.5x faster AI processing speed while reducing power consumption by the same amount. This deep integration of AI seeks to transform the way users interact with their smartphones.
Diversity of models: from the standard Pixel 11 to the foldable Pro Fold
The Pixel 11 series arrives with a range of four models, each designed to suit different needs and preferences. The lineup includes the standard Pixel 11, the high-performance Pixel 11 Pro, the Pixel 11 Pro XL, and the Pixel 11 Pro Fold foldable smartphone.
The launch prices of the models in Japan are:
Learn more: Google introduces Pixel 11 series with improved Tensor G6 chip and new Pixel Tag
- Pixel 11:
- Pixel 11 Pro:
- Pixel 11 Pro XL:
- Pixel 11 Pro Fold:
* 256GB: 136,800 yen
* 512GB: 156,800 yen
* 256GB: 174,800 yen
* 512GB: 194,800 yen
* 1TB: 234,800 yen
* 256GB: 207,800 yen
* 512GB: 227,800 yen
* 1TB: 267,800 yen
* 256GB: 279,900 yen
* 512GB: 299,900 yen
The Pixel 11 Pro Fold model stands out for being around 10% lighter and 1 mm thinner than its predecessor, the Pixel 10 Pro Fold. It also features a composite fiberglass back panel and a redesigned hinge, increasing its drop durability by up to three times. The Pro series camera bar now includes the “HiLight” feature, which allows you to view information even when the device is facing down, as well as offering soft lighting when answering calls with Gemini and custom color notifications for specific contacts.
AI functions transform communication and camera use
Improvements in on-device AI processing power have brought significant advancements to everyday functions like voice input and virtual assistants. The new AI voice input function accurately captures the user’s intent, even if the words are not fully formed. The system automatically removes hesitations and unnecessary words such as “um”, quickly creating well-structured sentences for communication.
The messaging app now incorporates a feature where Gemini understands the context of the conversation and automatically displays cards with relevant information, such as flight details, store maps or calendar availability. This allows users to perform complex tasks, such as adding events to the calendar or making restaurant reservations, with just one tap, without having to switch between apps.
Artificial intelligence-enhanced photo and video capabilities
The camera of the new Pixel 11 also received innovative features that aim to expand photographic creativity. The AI-powered “Magic Capture” function analyzes around 400 photos instantly to automatically extract the best moments, capturing smiles or movements in HDR quality.
A “camera style” feature has been introduced that allows users to customize image quality. You can choose between styles such as “Natural”, which reduces saturation and contrast, “Shadow”, which simulates a film texture, and “Vanilla”, with a warmer appearance, and you can set the preferred one as the default. For content creators, a new “Creation Pack” offers features like an on-screen teleprompter, audio level display during recording, and the ability to save footage directly to a dedicated folder.
On the same topic: Tensor G6 chip powers Google Pixel 11 series with HiLight and Android 17
Simplifying the Transition: Worry-Free Data Migration
Google has implemented a major update to alleviate the concerns of users migrating from other operating systems, addressing issues such as data loss and process complexity. Now, migration can begin immediately after purchasing the device, even before it arrives. A link emailed after purchase automatically starts a cloud backup.
Furthermore, transferring passwords and access keys, one of the most time-consuming tasks, is now carried out directly from the old device. To ensure nothing is forgotten, for 30 days after initial setup, a reminder function will notify users to check for unmigrated data, authenticate e-money and credit cards, and ensure app subscriptions are not forgotten, preventing double payments. Interoperability between Google’s Quick Share and Apple’s AirDrop will also be extended to existing Pixel models such as the Pixel 8a and Pixel 9a, making it easier to share files between different systems.
Improved health and performance monitoring on Pixel Watch 5
The product line was expanded with the launch of the Pixel Watch 5, available in 41mm and 45mm models, with prices starting at 62,800 yen and 67,800 yen, respectively. Powered by the Snapdragon W5 Gen 2 High-Performance chipset and 50% more memory, the smartwatch features a 12% improvement in CPU performance and a 20% increase in overall operating speed. GPS accuracy has been doubled thanks to integration with Google Maps technology.
Health features have been significantly improved, including monthly trend monitoring functions for “vascular stress” and “metabolic stress”. The first uses a pulse wave model developed from data from more than 500,000 people, while the second uses an AI model with sensor data from more than 100,000 people. These proactive analyzes allow early visualization of the risk of lifestyle-related diseases, such as diabetes, helping with prevention and planning of care actions.
Full coverage: Latest News (EN)
Advantages and promotions for first-time buyers
To encourage the adoption of new devices, Google is running special campaigns until September 4th. Customers who purchase a Pixel 11 Pro series phone from the Google Store will receive 49,900 yen in store points for future purchases. Additionally, trade-in values for eligible smartphones have been increased by more than 20,000 yen. For the Pixel Watch 5, Google Store buyers will receive 5,200 yen in points, and combining with trade-in offers, the total savings can reach 31,000 yen. These promotions aim to offer significant additional value to early adopters of the new generation of Google products.