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South Korean band BTS agreed to return to México in 2027 during a visit to Palácio Nacional this Wednesday. Integrantes RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook confirmed the proposal made by president Claudia Sheinbaum. The announcement was released this Thursday by the president, who celebrated the group’s positive response. The meeting with the South Korean delegation drew a crowd to Zócalo in the Mexican capital within hours.

Cinquenta thousand people gathered in the city’s main square to greet the boy band members from the balcony of the presidential palace. Sheinbaum described the moment as exciting, highlighting the presence of men and women, but highlighting the majority participation of young fans. The call for the event was made in the morning at 9 am, and in just eight hours the square was full of followers.

Pressão popular and diplomatic management

The Mexican president had insisted on expanding the performance calendar following massive demand from fans. Quando tickets for the three shows at Estádio GNP Seguros sold out in 40 minutes in January, between one and four million followers tried to get one of the 150 thousand tickets available. Sheinbaum activated formal channels to make more dates possible.

Primeiro, the agent spoke with Alejandro Soberón, director of the promoter Ocesa, requesting additional presentations. Sem responded satisfactorily, she adopted a diplomatic strategy and sent official correspondence to South Korean President Lee Jae Myung, reiterating the request. Sul’s contact with the Coreia government resulted in the meeting being held at Palácio Nacional, although no extra date for this year has been confirmed.

Sheinbaum committed to sending a new letter to president Lee, recognizing that the meeting would not be possible without his mediation. Durante the dialogue, the president described the band members as “very simple young people, very modest, calm”.

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A post shared by BTS official (@bts.bighitofficial)

Preços prohibitions and legal actions against resale

Tickets for the three scheduled shows continue to be available on the secondary market for prices reaching 230 thousand Mexican pesos. The ARMY, the name for BTS fans, has been protesting against abusive resale practices since January. The community of followers reported systematic ticket grabbing by specialized resellers, taking complaints to Procuraduría and Consumidor.

The regulatory action resulted in a fine of five million pesos against the Ticketmaster platform, responsible for selling tickets. The decision represented a partial victory for the fan movement against the artificial increase in market price:

  • Ingressos originals sold out in 40 minutes in January
  • Revenda up to 230 thousand pesos (unofficial amount disclosed)
  • Multa imposed on Ticketmaster for abusive consumption practices
  • Demanda Suppressed One to Four Million Potential Buyers
  • Mobilização of 50 thousand people in Zócalo in eight hours

Cronograma confirmed and economic impact

The current tour starts this Thursday with the first show at Estádio GNP Seguros. Três performances were confirmed on May 7, 9 and 10, 2026. BTS’s stay in the Mexican capital for three consecutive nights mobilizes hotel infrastructure, transport and local commerce.

The Mexican government’s interest in extending the group’s stay reflects both popular demand and the economic potential generated by the presence of international fans. Sheinbaum justified its actions as a response to “popular demand”, conveying the message that the public administration is attentive to the preferences of relevant interest groups.

The confirmation of return in 2027 projects a new opportunity to capture tickets. Embora Although no specific date has been announced for next year, the group’s acceptance paves the way for future negotiations between promoter Ocesa, BigHit talent agency Music and Mexican authorities.

Beatriz Lima é colaboradora da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2024.

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