Apple exceeds expectations with iPhone 17 and growing services in the second quarter
Apple released its second-quarter results on Thursday, delivering numbers that exceeded analyst expectations. Earnings per share reached $2.01, beating the consensus estimate of $1.96. Total revenue reached US$111.2 billion, above the US$109.66 billion expected by Bloomberg analysts. The company’s shares rose approximately 1% after the release of the numbers.
Comparado compared to the same period last year, the growth was significant. EPS was $1.65 and revenue was $95.35 billion. The performance was mainly driven by robust demand for the iPhone, especially the iPhone 17 line, as highlighted by CEO Tim Cook during the results presentation.
iPhone 17 leads with record revenue and accelerated growth
The iPhone segment posted revenue of US$56.99 billion, slightly above Wall Street’s projections. Este marks the second consecutive quarter with revenue growth of over 20% in this specific segment. Tim Cook attributed this result to the “extraordinary” demand for the new models, consolidating the iPhone 17 line as a driver of the company’s quarterly results.
More on this story: Apple revenue rises 16% and profit reaches US$29.8 billion in the third quarter of 2026
Premium smartphones, like the high-end iPhone models, have proven resilient to demand fluctuations that affect the overall market. The cellular industry faces economic pressures, but Apple’s premium position keeps demand high even in scenarios of global economic constraints.
Serviços and computers drive revenue diversification
Apple’s second largest business, the Serviços division, generated revenue of $30.97 billion, exceeding expectations of $30.37 billion. Comparado compared to the second quarter of the previous year, when it registered US$26.64 billion, the growth was significant. Esse segment includes several digital platforms and services:
- Apple Music
- AppleTV+
- iCloud
- AppleCare Insurance
- App Store
- Apple Pay
- Apple Arcade
The computer segment showed particular dynamism. Apple’s revenue from Mac reached $8.39 billion. The Mac mini has emerged as one of the main highlights of the recent artificial intelligence boom, with developers purchasing the small computer to run instances of AI agents, taking advantage of its compact processing power. In early March, Apple launched the MacBook Neo starting at US$599, expanding its offering in the affordable computer market.
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China recovers revenue with 8.4% growth in the Asian market
Apple’s revenue on Grande China improved significantly to $20.49 billion, exceeding expectations of $18.9 billion. Esse result represents an important recovery in the Asian market, historically critical to the company’s revenue. The growth demonstrates the resilience of demand for Apple products even in competitive and saturated markets, reinforcing the company’s position in the region.
Transição Leadership and Future Cost Challenges
Este quarterly report marks a time of corporate transition for Apple. The company announced that Tim Cook will step down as CEO in September, being succeeded by John Ternus, senior vice president of hardware. Ternus takes over at a time of robust growth, with the company expanding its portfolio in both smartphones and smart computers and digital services.
Learn more: Apple executive confirms arrival of new generation of iPad for the end of 2026
Apple, like the rest of the smartphone and computer industry, is facing impacts from the global memory shortage caused by the accelerated expansion of artificial intelligence data centers around the world. International Data Corporation reported that global smartphone shipments fell 4.1% in the first quarter to 289.7 million units. While premium products like the iPhone are largely immune to demand destruction, Apple warned that memory price increases could hurt profit margins in the coming periods.
The Q2 result positions Apple as one of the best performing technology companies in the current macroeconomic environment. The combination of growing hardware revenues, services expansion and recovery in key markets like China supports the growth trajectory. Demand for the iPhone 17 remains the biggest driver, while diversification into artificial intelligence and services offers alternative paths for revenue expansion in the coming quarters.
