Ferrari’s electric car plummets in acceptance and drops shares by up to 7.8%

Ferrari’s first all-electric vehicle generated massive rejection on social media shortly after its launch on Roma on Sunday. The Italian automaker saw its shares plunge 7.8% in Tuesday’s trading in Milão, marking the biggest drop since October 2025. The Luce model sparked unfavorable comparisons and intense criticism that exploded online in less than 24 hours.

The company lost billions of euros in market value during the move. Investidores linked the fall directly to the poor reception of the launch, with continued pressure even after an attempt at a partial recovery. Ferrari currently operates with a capitalization of around US$57 billion after the fall.

Críticas goes viral and dominates digital platforms

Usuários compared the Luce to an iPhone on wheels and called the design a botched replica. Alguns reviews went so far as to name the car “the ugliest Ferrari ever produced”. The repercussion quickly spread across platforms like

One internet user posted: “I can’t buy it, but I think it’s ugly.” Outro commented that the model embarrasses those who participated in the project. The brand’s traditional Fãs expressed disappointment with the look, as they expected something more in line with the legacy of combustion models. The design adopts translucent materials and hollow structures that show parts of the mechanics, while the interior brings minimalist influence from the former Apple Jony Ive designer.

International Comentários systematically repeated the critical tone towards the project. The discussion crossed borders and reached audiences on different continents, consolidating the negative narrative in real time.

Ficha electric supercar technical

The Luce was developed to lead the automaker’s transition to electromobility. The vehicle has two thrusters on the front axle and two on the rear, with a total power of 1,050 hp in boost mode. Acceleration reaches 0 to 100 km/h in 2.5 seconds, combining supercar performance with battery technology.

Technical details include:

• Quatro independent electric motors
• Alcance expressive battery for the category
• Cinco seats, differentiating themselves from traditional sports
• Preço from approximately R$3.5 million in direct conversion
• Entregas scheduled for Q4 2026

The model represents a deliberate choice by the company for the future, as defended by John Elkann, executive president, during the presentation. Ferrari is betting that the Luce can redefine the electric supercar segment by expanding to a broader audience, including families. Mesmo thus, the high price keeps the luxury positioning clearly demarcated.

Mercado questions preservation of brand identity

The drop in shares reflects investor concern about whether the model can maintain the emotional appeal of the Ferrari without the classic roar of combustion engines. Antigos directors of the automaker also expressed concern. The debate includes concerns about preserving the visual and sound identity that built the company’s global reputation.

Analistas is closely following how the company will move forward. The initial reception in the capital market serves as a warning for the next steps in electrification. The challenge now is to convert the initial curiosity generated by reviews into consistent sales when deliveries begin.

The transition to electric takes concrete shape with this launch, but the market reaction signals tension between tradition and technological innovation. The future pace of electrification of the line will depend on the actual performance of the Luce and how the brand will be able to reposition the narrative around the project.