James Rodríguez appears outside the selection of big signings that Florentino Pérez highlighted on a giant canvas in Madrid’s center. The Colombian, who arrived at the club in 2014 for around 75 million euros, is not part of the group shown in the current president’s election campaign. The advertising piece lists names such as Figo, Zidane, Ronaldo, Beckham and Mbappé.
The canvas appeared amid the dispute for the presidency of Real Madrid, scheduled for June 7, 2026. Pérez is seeking re-election and uses the material to reinforce the legacy of signings since the year 2000. The slogan “Will continue” accompanies the message.
Lona highlights historic signings
Florentino Pérez had the structure installed in a busy spot in the Spanish capital. Nela appears players who marked their time at the club. The list includes Luís Figo, Zinedine Zidane, Ronaldo, David Beckham, Sergio Ramos, Cristiano Ronaldo, Karim Benzema, Kaká, Xabi Alonso, Luka Modric, Casemiro, Dani Carvajal, Gareth Bale, Toni Kroos, Vinicius Junior, Thibaut Courtois, Rodrygo, Jude Bellingham and Kylian Mbappé.
James Rodríguez cost less than six of these names, according to values at the time. Ainda therefore, the midfielder is not featured in the spotlight. Outros high investment athletes were also left out, like Eden Hazard and Michael Owen.
Real Madrid paid Monaco the equivalent of a midfielder record upon the Colombian’s arrival. The operation took place right after Copa of Mundo of 2014, where James shined with Seleção of Colômbia and took Chuteira of Ouro.
- Florentino Pérez chose the names displayed on the canvas for the presidential campaign
- James Rodríguez was the seventh most expensive signing in the club’s history so far
- Apenas Zidane, Bale, Cristiano Ronaldo, Bellingham and two other operations exceeded the value of 75 million euros
- Hazard and Tchouaméni appear at a higher level in the general spending ranking
Contexto from the election campaign
Real Madrid is going through an election period. Pérez confirmed his candidacy and faces opposition. The tarpaulin is part of the actions to remember management’s achievements. The club is going through a period of transition after a season without major titles.
James Rodríguez, in turn, prepares for Mundo’s Copa. The player currently works outside of Europa and maintains an intense training routine. The absence in the advertising piece generated comments among fans.
The Colombian experienced ups and downs in Santiago Bernabéu. Ele played important games, but injuries and competition limited playing time in some seasons. Mesmo thus contributed at key moments during the passage.
Detalhes from 2014 download
The arrival of James generated great expectations. Real Madrid announced the deal in July of that year. Pérez highlighted the Colombian’s talent at a presentation event. The initial contract provided for six seasons.
The amount paid to Monaco was among the club’s highest at the time. Apenas few athletes had cost more. James was coming off a great performance in the Brazilian Mundial, where they led Colômbia to the quarterfinals.
Outros boosters from that cycle included Toni Kroos and Keylor Navas. The team was looking to put together a competitive squad after recent achievements. The operation with the Colombian was one of the main ones that summer.
Reações and comparisons
Torcedores quickly noticed James’s absence. Comentários circulated on social networks and forums. Alguns recalled the initial investment and performance on the field. Outros defended the choice of Pérez for focusing on names with greater collective impact.
The canvas avoids direct controversies. Ela reinforces the president’s work in attracting stars. Mbappé and Bellingham, for example, represent recent, expensive signings that appear prominently.
James pursues a professional career. Ele has accumulated experience in different leagues since Real Madrid’s permanent departure. The current focus is on preparing for the national team tournament.
Legado of signings at the club
Florentino Pérez has led Real Madrid for several terms. Suas’s administrations were marked by investments in elite players. The Galácticos strategy brought titles and global visibility.
The banner summarizes part of this history. Ele serves as a campaign tool while celebrating the past. The 2026 election will define the club’s leadership for the next few years.
James Rodríguez continues to be associated with the history of Real Madrid. The 2014 transfer remains one of the most expensive of the period. The player is still remembered by fans for his remarkable plays with a white shirt.