A football-themed gastrobar at Itaim Paulista, Zona Leste by São Paulo, achieved annual revenue of R$1.5 million. The establishment stands out for its creative menu, which includes drinks and dishes inspired by stars such as Lionel Messi and Cristiano Ronaldo. Atualmente, the venture is preparing for Copa of Mundo, betting on the tournament’s visibility to expand its customer base.
Partners Stefany Marques and Fernanda Tardochi transformed their passion for the most popular sport in the country into a successful business model. Elas created a space that combines the vibrant atmosphere of sports bars with a more elaborate gastronomic offer. The primary objective was to create a differentiated and accessible experience for residents of the region.
Da passion for football to consolidated business
Stefany’s journey in the food sector began early, following his parents, restaurant owners. Essa familiarity motivated her to undertake, but with her own approach. Sua’s first initiative was a football-themed ballad, which was initially successful, but lost steam over time, which made it look for a more sustainable format in the market.
Nesse transition period, Fernanda Tardochi joined Stefany Marques, initially to assist in the renovation of the new space. The collaboration evolved into a solid business partnership. Atualmente, the two entrepreneurs share management responsibilities: Stefany manages the financial area and purchasing, while Fernanda leads marketing and team coordination. The shared vision was to establish a business model with greater longevity and continued appeal.
Thematic Cardápio and differentiated experience at Zona Leste
The gastrobar’s central proposal was to integrate the relaxed and popular atmosphere of sports bars with high-standard cuisine. Para To achieve this vision, the partners hired a chef with experience in renowned restaurants in the capital of São Paulo. The goal was to offer a quality gastronomic experience in the region, eliminating the need for residents to travel to central areas of the city in search of similar options.
The business currently employs 25 employees and records an average ticket of R$80 per customer. The menu is one of the biggest attractions, with dishes and drinks that refer to the world of football.
Entre The most popular options are drinks that pay homage to great names in the sport, such as Lionel Messi and Cristiano Ronaldo. Para to Copa from Mundo, the businesswomen developed an exclusive dessert, inspired by the colors of the Brazilian team, generating even more engagement with the theme.
Investimento and expansion plans for Campinho Gastrobar
Expectations for Copa’s Mundo are high, with a significant increase in house movement expected. Para meet the growing demand, the businesswomen plan to expand the capacity of the space, which will increase from 120 to 200 customers.
- Ongoing investments aim to improve the public experience:
- Decoração improved theme for immersion in the football universe.
- Instalação of more screens for simultaneous transmission of games.
- Organização of live musical performances during sporting events.
Além of the expected movement with the world tournament, the members are already drawing up long-term plans. The strategy includes the opening of a new unit in the central region of São Paulo, with the aim of reaching an even broader and more diverse audience.
The service philosophy, as Fernanda highlights, is fundamental to the success of the enterprise. Ela emphasizes that winning over customers while they are there, offering good service, quality food and tasty drinks, maximizes the chances of loyalty and return.
Oportunidade and visibility into Copa from Mundo
Mundo’s Copa represents an important catalyst for the growth and consolidation of the Campinho Gastrobar brand. The global tournament attracts not only hardcore sports fans, but also a casual audience looking for lively and themed environments to follow the games.
The intensive preparation for the event, with the expansion of capacity and the introduction of exclusive items on the menu, reflects a marketing strategy focused on exclusivity and the customer experience. Esse period is seen as a unique opportunity to attract new customers and solidify the gastrobar’s position in the São Paulo gastronomic scene.