A multi-season strategic alliance has been forged between renowned sports brand adidas and Supercell’s popular mobile game Brawl Stars. The unprecedented collaboration promises to bring the public a wide range of products, including footwear and clothing for the real world, as well as news and exclusive items within the game’s universe. This multifaceted partnership marks a significant step in the convergence between digital entertainment and fashion, aiming to engage a global audience that moves between these two universes.
The official announcement comes amid the fervor of global events, such as the World Cup, which serves as the backdrop for the first activations. After rumors about an initial launch, the two companies confirmed the union, which opens with an event focused on football, demonstrating the potential reach of mobile gaming platforms for major brands. The initiative reinforces the trend of long-term partnerships between game developers and brands, aiming to create immersive experiences for both fashion fans and gamers.
New footwear collections inspired by Brawl Stars arrive with adidas
Sneaker aficionados will have reason to celebrate the union between Brawl Stars and adidas, with the launch of exclusive models. In addition to the long-awaited Adistar Control 5, dedicated to the character Spike, the collection will include themed versions of the iconic Superstar and the classic Samba, the latter with references to the character Poco. Each pair was carefully designed to incorporate visual elements from the game, featuring emblems and collaborative logos from both brands, uniting the visual identity of the characters with the aesthetics of the sneakers.
Apparel launch expands Brawl Stars partnership with adidas
In addition to footwear, the collaboration extends to a wide line of apparel, which will reimagine iconic Brawl Stars characters such as Spike, Leon, Edgar and Nita. The apparel collection, jointly developed by adidas and Supercell, will offer a variety of pieces including t-shirts, hoodies, sweatpants and sports jackets. The goal is to provide fans with the opportunity to express their passion for the game in style in their everyday lives.
Brawl Stars players will have exclusive adidas-themed events
Brawl Stars players will be invited to participate in the “adidas Starr Cup”, a special themed in-game event. The competition will be played in a new mode called Super Ball, described as an improved and more exciting version of traditional Brawl Ball. Participants will have the chance to use the official Trionda ball, the same one used in the World Cup, during the matches. Additionally, members of the adiClub program will have access to exclusive rewards, such as cosmetic items, icons and sprays, available for redemption through the adidas app.
Brawl Stars and adidas collaborative collection details and release date
The first capsule of the Brawl Stars x adidas collaborative collection is scheduled to release on August 1, 2026. Products will be available for purchase both on the official adidas website and in select stores, both physical and online. To serve an even wider audience, all shoes and clothing in the collection will also be offered in children’s sizes, allowing fans of all ages to celebrate the partnership.