26% of single Americans have used AI for dating, up 333% since 2024

Opinions on using artificial intelligence to flirt are split. In the Gleeden 2026 study, 51.2% of respondents said using AI for erotic purposes does not count as infidelity, 19.8% said it already is cheating, and 29% see a gray zone.

The study heard 1,271 people at Intimi Expo, a fair for the intimate goods market. Most respondents were women (78%), concentrated between 26 and 35 years old, so the result reflects the fair’s audience rather than all Brazilians.

How Brazilians see AI for feelings and erotic chats

Many respondents already accept AI as a confidant, but not as a replacement for people. Asked about replacing human feelings, 44.6% said technology will never do it, while 27.8% said it may happen at least in part. Still, 53.8% said they could turn to AI for erotic content in the future, even though most have never tried it.

• 48.5% already feel comfortable talking about their emotions with AI systems
• 44.6% believe technology will never replace human feelings
• 27.8% think replacement may happen at least in part
• 68.8% have never used AI for erotic purposes
• 53.8% said they could do so in the future

Dating apps in Brazil and the belief in AI romance

According to the Norton 2026 study, about 39% of dating app users believe it is possible to develop romantic feelings for an AI. The same survey found that 40% of Brazilian adults use dating apps, and part of that group spends up to 9 hours a week on them.

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Single Americans turn to AI for profiles and first messages

Data from the Kinsey Institute and Match Group, released in 2025, shows that 26% of single Americans have already used AI tools to improve their love lives. That share represents growth of 333% compared with 2024. The most common uses were writing a dating profile, cited by 10.9%, and finding what to say on a first date, cited by 8.7%.

The resistance shows up in the messages themselves. For 23% of those surveyed, the conversation would end if they learned the first message had been written by AI. Another 36% consider it unacceptable to use AI to help with every message.

Users suspect bots while apps add AI tools

A 2025 survey by the digital security company World found that 72% of dating app users had suspected or discovered that a match was an AI-created bot. Studies show that users aged 18 to 34 use these tools the most, while older adults resist them more.

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The apps themselves are adopting the trend. Tinder, Hinge and Bumble already test AI features to improve profiles and filter matches. A happn survey released in July 2026 found that singles are open to practical help from the technology, but reject artificial love, meaning a simulated romance built by an intelligent system.