Pular para o conteúdo
Menu
Mix Vale

Copacabana’s sands pulsed with Lady Gaga’s energy on the evening of Friday, May 2, 2025. After days of anticipation, the pop star finally appeared on the iconic Rio beach’s stage, rehearsing for the free mega-concert scheduled for Saturday, May 3. Dressed in black, wearing sunglasses and with her hair tied back, the singer led a roughly one-hour performance that blended dance, live music, and emotion, driving fans, affectionately known as “little monsters,” into a frenzy of screams and tears.

Thousands already filled the shoreline, despite the rehearsal being a restricted event. Gaga’s presence, absent from Brazil since 2012, reignited a special connection with the Brazilian audience, marked by moments of mutual devotion. Visibly moved, the singer interacted with the crowd, emphasizing her admiration for the country.

The event, part of the “Everyone in Rio” project, promises to be the biggest show of the artist’s career. With a 1,260 m² stage and a setup surpassing Madonna’s 2024 performance, the production bets on technology and grandeur to captivate an estimated 1.6 million people. Here are some highlights of what’s to come:

  • Live broadcast on TV Globo, Multishow, and Globoplay.
  • Setlist featuring classic hits and tracks from the new album “Mayhem.”
  • Enhanced security with facial recognition cameras.
  • Projected economic impact of R$600 million for Rio.

Gaga’s arrival in Brazil, in the early hours of Tuesday, April 29, had already sparked excitement. Landing at Galeão International Airport under tight security, she opted for discretion, dimming the terminal’s lights and using a private entrance at the Copacabana Palace, where she’s staying. Now, with the rehearsal, anticipation for the concert has reached historic levels.

Preparation for a historic milestone

Stage setup in Copacabana began weeks earlier, transforming the beach into a construction site. The structure, 50% larger than the one used for Madonna’s show, was designed for visibility at 2.2 meters above the sand. High-definition LED screens, spread across 16 towers along the shore, will ensure even distant spectators catch every detail. The production, led by Bonus Track, also includes 500 sanitary cabins, with units adapted for people with disabilities.

Copacabana’s selection as the venue is no coincidence. The beach has hosted iconic performances, like the Rolling Stones in 2006 and Madonna in 2024, establishing itself as a hub for free mega-concerts. The “Everyone in Rio” initiative, which brought Gaga, plans to repeat the feat annually until 2028, featuring global music stars. Luiz Oscar Niemeyer, Bonus Track’s CEO, emphasized the event’s role in boosting Rio’s global profile.

Gaga’s arrival at the Copacabana Palace, one of Rio’s most iconic hotels, also marked the week. Sharing space with heads of state attending Brics meetings, she had the hotel’s sixth floor reserved for privacy. Dancers from her team, like Devin Neal and Zara Dimmock, shared moments on social media, showcasing the stage view and expressing excitement for Brazil.

Lady gaga Rio de Janeiro - Foto: Globo News
Lady gaga Rio de Janeiro – Foto: Globo News

Setlist blends nostalgia and novelty

During the rehearsal, Lady Gaga delivered a setlist balancing her biggest hits with tracks from the newly released “Mayhem” album. Her performance of “Shallow,” the “A Star Is Born” soundtrack hit, was a highlight, with the singer at the piano, visibly touched by the crowd’s reaction. Other rehearsed songs included “Poker Face,” “Judas,” and “Bloody Mary,” stirring memories for fans following her since “The Fame.”

The setlist reflects Gaga’s artistic evolution. Alongside career-defining hits like “Paparazzi” and “Alejandro,” the inclusion of tracks like “Abracadabra” and “Disease” from “Mayhem” showcases her experimental edge. Brazilian producers estimate the Rio show will last about 2.5 hours, allowing more songs than her recent 1-hour-55-minute performances at Coachella and in Mexico.

Below are some confirmed rehearsal songs:

  • “Shallow” – emotional piano performance, deeply connecting with the audience.
  • “Poker Face” – danceable hit from Gaga’s debut era.
  • “Judas” – theatrical performance with intense choreography.
  • “Disease” – “Mayhem” track with a futuristic aesthetic.
  • “Alejandro” – classic set to energize the crowd.

Fans turn Copacabana into a celebration

Fans have created a festival-like atmosphere on the beach since early in the week. Many camped near the Copacabana Palace, hoping to catch a glimpse of the singer. During the rehearsal, the crowd sang along, filmed every moment, and shared videos online, amplifying the event’s reach. The hashtag #LadyGagaInBrazil trended nationwide, with thousands of posts celebrating her return.

The devotion of Brazilian “little monsters” is renowned. In 2017, Gaga canceled her Rock in Rio appearance due to severe fibromyalgia pain, leaving a promise to return. Her “Brazil, I’m devastated” post became a meme but also symbolized her affection for the country. Now, she fulfills that promise with a concert already deemed historic.

Gaga’s interaction with fans during the rehearsal was a highlight. She approached the barriers, waved, and thanked the crowd, reinforcing their emotional bond. Some fans reported receiving pizzas sent by her team, a gesture that went viral online. The collective energy on the beach suggests Saturday’s show will be unforgettable.

Logistics and security for a record crowd

The event’s organization prepared a robust operation for 1.6 million attendees. Rio’s City Hall implemented a security plan with 78 observation towers, 150 metal detectors, and 18 facial recognition cameras. Barriers on side streets control beach access, while areas near the stage are reserved for press, crew, and VIPs.

Public transport was adjusted to ease crowd flow. The metro will operate nonstop through the concert night, with Siqueira Campos and Cardeal Arcoverde stations as main drop-off points. Buses and SuperVia trains will also run extended hours. Rio’s Traffic Engineering Company (CET-Rio) closed Avenida Atlântica and other access roads from Saturday morning, with 27 blockade points.

The logistical setup includes:

  • 24 extra flights at RIOgaleão Airport.
  • 230 Azul operations at Santos Dumont.
  • 500 sanitary cabins along the shore.
  • Adapted areas for people with disabilities.
  • 205 traffic agents to guide the public.

Economic and tourism boost

Lady Gaga’s visit is expected to generate R$600 million, according to City Hall estimates. The study “Potential Economic Impacts of Lady Gaga’s Rio Show – 2025” projects 240,000 tourists, 80% Brazilian and 20% foreign. Hotel occupancy in the South Zone exceeds 80%, with Copacabana hitting 96%, mirroring Madonna’s 2024 show.

The event also drives local commerce. Bars, restaurants, and beach kiosks offer VIP areas with tickets up to R$2,500, attracting those seeking comfort. Tax revenue, like ISS, is expected to rise, following 2024’s R$7.3 million boost from Madonna’s concert.

Rio’s global exposure is another gain. The live broadcast on TV Globo and digital platforms will reach millions worldwide, promoting the city as a tourist destination. Riotur estimates the event will solidify Rio’s image as Brazil’s cultural capital.

Gaga’s history with Brazil

Lady Gaga’s relationship with Brazil has seen highs and lows. Her only prior performance was in 2012 during the “Born This Way Ball” tour, with shows in São Paulo, Rio, and Porto Alegre. The energy of Brazilian fans impressed her, and she’s since highlighted their affection.

The 2017 Rock in Rio cancellation due to fibromyalgia was a tough moment. Facing chronic pain, Gaga prioritized her health, causing understanding but also disappointment among fans. She promised to return via social media, and the 2025 show is seen as redemption.

The artist has also engaged in Brazilian social causes. Her Born This Way Foundation supports mental health and LGBTQIA+ rights, resonating with local audiences. During the rehearsal, Gaga expressed joy at being back, reinforcing her emotional tie to the country.

Show’s technological framework

The production leans on cutting-edge technology. The stage features an immersive LED panel creating dynamic backdrops for each song. Synchronized lighting enhances the choreography, promising a striking visual spectacle. Ten LED screens, each nine meters tall, ensure visibility across the beach.

Gaga’s team brought two jumbo jets loaded with equipment, including extravagant costumes and set pieces. Known for theatrical performances, her Rio show will likely feature outfit changes, characterized dancers, and special effects. Bonus Track called the event a career milestone for the artist.

Key technological features include:

  • Immersive LED panel with custom visuals.
  • 16 delay towers for sound and lighting.
  • Exclusive costumes for the Rio show.
  • Visual effects synced with music.
  • High-definition broadcast for millions.

Expectations for the big day

Saturday, May 3, will start early in Copacabana. From 5:30 p.m., guest DJs will warm up the crowd on a stage opposite the Copacabana Palace. Gaga’s main performance is set for 9:45 p.m., lasting about 2.5 hours. Another DJ will close the night until 12:15 a.m.

The Labor Day holiday boosts tourist turnout. Riotur expects 1.36 million locals and metropolitan residents to join visitors, forming a historic crowd. The live broadcast, starting at 9:15 p.m. on Multishow and Globoplay, will feature Dedé Teicher and Laura Vicente, while TV Globo airs post-novela “Vale Tudo” with Kenya Sade and Ana Clara.

Fans are gearing up intensely. Many plan to arrive early to secure spots. Organizers recommend public transport and minimal belongings, like water and ID, due to security checks.

Behind-the-scenes of Gaga’s arrival

Gaga’s arrival in Rio was full of intrigue. After landing at Galeão, she wore an all-black airport look with high-heeled boots and sunglasses, keeping a low profile. Entering the Copacabana Palace via the VIP garage disappointed fans at the main entrance but added to her mystique.

Her 250-person team, including dancers, technicians, and producers, works tirelessly. Her fiancé, Michael Polansky, was spotted at the hotel, overseeing preparations. The presence of Brics leaders added glamour to the Copacabana Palace that week.

Gaga’s discretion contrasted with her rehearsal energy. On stage, she shed reserve, delivering a passionate performance of dance, song, and piano. Her brief fan interaction rekindled a bond spanning over a decade.

Production tidbits

The show’s organization took months of planning. Bonus Track, behind events like Madonna’s concert, secured a 28,000 m² beach area, opting for high-definition screens over fireworks. Santander’s sponsorship, also backing other Brazilian music events, ensured financial viability.

Gaga’s selection reflects her global impact. With 14 Grammys and an Oscar for “Shallow,” she’s celebrated for versatility spanning pop and acting. The Rio show is a milestone, especially post-“Mayhem,” marking her return to extravagant pop.

Notable production figures:

  • 1,260 m² stage, Gaga’s largest ever.
  • 240,000 expected tourists.
  • R$15 million in state government support.
  • Two jumbo jets of equipment.
  • 1.6 million projected spectators.
Assuntos

Luís Henrique Costa é jornalista formado pela FMU, editor-chefe e fundador do Mix Vale, portal de notícias em atividade desde 2013. Responde pela direção editorial do veículo, que cobre Brasil e mundo em economia, benefícios sociais, esportes, tecnologia, ciência e entretenimento. Atua na área há mais de 15 anos e lidera uma equipe de cerca de 15 colaboradores.

Notícias relacionadas

Mais lidas

  1. Destaques

    Polícia descarta investigar por homicídio namorado de jovem que caiu do 7º andar

  2. Destaques

    Júnior Bauru tem Porsche cercado na Lagoa e assaltante acaba baleado no Rio de Janeiro

  3. Destaques

    Detran-RJ emite Carteira de Identificação da Mãe Atípica sem custo

  4. Receita Federal

    Saiba como será o Split Payment: reforma tributária divide imposto na hora da compra e muda rotina de empresas no Brasil

  5. Economia

    Gasolina com 35% de etanol: testes do governo avaliam mistura e mecânicos alertam para riscos em carros no Brasil

  6. Brasil

    Fibras de pitanga e cambuci reduzem a viabilidade de células de câncer colorretal em laboratório, diz USP

  7. Destaques

    Bob Dylan se encontra com o Papa Leão XIV no Vaticano após mediação cultural

  8. Destaques

    Tornado no Aeroporto de Chapecó atinge 126 km/h, arranca teto de terminal e cancela voos em Santa Catarina

  9. Destaques

    Janaína Barbosa, ex-apresentadora do TV Fama, morre aos 48 anos em São Paulo

  10. Serasa

    Feirão Limpa Nome da Serasa oferece descontos de até 99% para quitar dívidas no Brasil até 6 de dezembro

Sua privacidade

O Mix Vale usa cookies para medir audiência e exibir anúncios que sustentam a redação. Você escolhe. Política de privacidade.