Cristiano Ronaldo receives around 150 million euros annually in sponsorship from various brands, according to an IPAM study. Clear Men has been part of this portfolio since 2014, with multimillion-dollar agreements that include co-creation of products such as Legend by CR7. The partnership exploits the player’s intense training routine to promote deep cleansing.
Unilever invests heavily in the association, with campaigns that reach millions of consumers. Products with Ronaldo’s photo appear in 400 ml packaging, such as Ice Cool Menthol and Limpeza Profunda.
- Formula removes 100% of visible dandruff with regular use.
- Includes menthol for a refreshing sensation for up to 24 hours.
- Developed for men’s scalps prone to oiliness.
- Sports Line eliminates sweat residue after physical activities.
Historic partnership with Clear Men
The collaboration began in 2014 with multimillion-dollar contracts not fully disclosed. In 2019, Unilever allocated R$20 million to campaigns in Brazil with Ronaldo as the protagonist. The player carried out provocative actions against rivals, such as Head & Shoulders.
The brand has changed ambassadors in some markets, but maintains Ronaldo as a global reference in 2025. He appears in advertisements in Asia and Latin America.
The association reinforces sales in pharmacies and supermarkets. Consumers associate the product with the discipline of the Portuguese athlete.
Valores envolvidos nos patrocínios
Cristiano Ronaldo acumula 150 milhões de euros por ano em direitos de imagem de múltiplas marcas. A Clear Men contribui com parcela significativa desse total, estimada em milhões por temporada. O contrato inclui bônus por vendas e exposição.
Outros patrocínios somam-se, como Nike com 20 milhões de euros anuais. A fortuna do jogador ultrapassa 1,2 bilhão de dólares em 2025.
A parceria gera retorno alto para a Unilever via visibilidade em redes sociais. Ronaldo possui mais de 1 bilhão de seguidores em plataformas digitais.
Detalhes dos produtos endorsados
- Activated charcoal purifies the scalp.
- Menthol provides post-workout freshness.
- Protects the skin’s natural barrier.
- Suitable for daily use on all hair types.
The packaging highlights Ronaldo’s image in limited editions.
Presence in the Brazilian market
Clear Men has been leading anti-dandruff sales in Brazil for years. Campaigns explore passion for football to attract male consumers. Prices range from R$19 to R$27 in online promotions.
The brand offers 2-in-1 versions with integrated conditioner. Consumers report reduced dandruff after weeks of use.
Products are available on chains such as Amazon and pharmacies.
Ronaldo’s other earnings
Salary at Al-Nassr reaches 200 million euros annually after renewal. Sponsorships represent an extra 150 million, with Clear Men as a long-term partner. The CR7 brand is worth 850 million euros in 2025.
Ronaldo invests in hotels and gyms with his image strengthened by endorsements.
The association with Clear Men lasts more than 10 years withoutinterruption.
Co-created special lines
Ronaldo personally tested the Legend by CR7 in training. Quickly removes impurities to maintain focus in the field. Limited edition sold out in Asian markets.
The formula strengthens the scalp against daily stress.
The Sports line serves athletes with deep post-exercise cleansing.
Impact on brand sales
Unilever records an increase of up to 20% in sales with Ronaldo campaigns. Consumers look for products with the player’s photo on packaging. Recurring promotions keep prices affordable.
The partnership remains active in 2025 with no signs of global replacement.
Clear Men uses Ronaldo to compete with rivals like Head & Shoulders.
The association yields millions annually to the player via image royalties.
