WhatsApp Plus arrives in tests with paid subscription and customization features
Meta has started restricted testing of WhatsApp Plus, an optional subscription that offers customization and organization tools. The most used messaging application on Brasil presents the new paid modality to a small group of users. The basic service remains free for everyone, keeping calls, messages and encryption unchanged. The strategy follows the model already implemented in Instagram Plus and Snapchat+.
Testes gradually expands into Android
Meta officially confirmed to TechCrunch the launch of the experimental phase of WhatsApp Plus. The company describes the subscription as a way to offer more options for those who want to organize and personalize their daily use of the application. A small group of users participate in initial testing, allowing the company to gather feedback before any major expansion.
More on this story: Meta launches WhatsApp Plus in Europe with paid premium features at 2.49 euros
The gradual rollout prioritizes Android devices. iOS support should arrive at a later stage of the project. Não has a confirmed date for wide availability. The subscription does not affect WhatsApp Business, keeping the corporate version independent.
Recursos focus on visual customization and organization
WhatsApp Plus subscribers gain access to elements that modify the appearance of the application. Novos conversation themes, alternative home screen icons, and unique notification tones are part of the package. Figurinhas animated with special effects are also included, appearing with an overlay even for users who do not subscribe to the service.
Learn more: Meta tests WhatsApp Plus with monthly subscription and customization tools
The most significant functional change allows you to pin up to 20 conversations to the top of the list, while the free limit remains at three. Usuários can also create custom lists and batch apply settings, such as themes or ringtones, to multiple chats simultaneously.
- Até 20 conversations pinned to the top of the list
- Chat Temas and additional accent colors
- Ícones application alternatives
- Toques and exclusive notifications
- Figurinhas premium with special effects
- Customized Listas with mass adjustments
The resources listed above represent the main points disclosed so far. Meta reinforces that most features are cosmetic, keeping the core of the service identical for all users.
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Experimental Preço and billing model
Tests show an approximate value of 2.49 euros per month on Europa, equivalent to around 15 reais depending on the exchange rate and local taxes. Há hints at a one-month free period for some participants. Billing occurs monthly with automatic renewal, and users can cancel at any time without penalty.
On the same topic: WhatsApp evaluates subscription plan with visual themes and expansion of conversations pinned to the screen
Subscription doesn’t change privacy settings or add core features like unlimited messaging or expanded group calling. WhatsApp remains free and reliable for basic use. Meta’s strategy seeks to diversify revenue without compromising universal access to the application.
Integração on Meta’s Revenue Strategy
The company already generates billions in advertising revenue. Assinaturas like WhatsApp Plus represent a diversification of business models. Instagram Plus served as a previous test, and now WhatsApp is following the same approach. Usuários who seek greater visual control over the application constitute the main target audience.
Especialistas monitor whether the model gains traction among users. Muitos prefer the free and simple version, while others may find value in details like different icons or more pinned conversations. Feedback from this initial phase will determine the next steps of implementation.
Common user’s Experiência remains unchanged
Quem does not subscribe to WhatsApp Plus continues with all the essential functions of the application. Meta does not hide paid features in a way that detracts from the free experience. The company promises to maintain general improvements for everyone, regardless of subscription. The application has more than two billion active users, and any change, even optional, generates expectations in the market. Meta treads carefully so as not to alienate users who only use the app to chat with family and friends.
