Chinese automaker BYD announced specific commercial conditions for the acquisition of the Song Pro sports utility vehicle by people with disabilities during the month of December 2025. The model, which features plug-in hybrid propulsion, receives an exemption from the Imposto over Produtos Industrializados (IPI) plus a direct bonus from the manufacturer. The combination of these incentives results in a maximum discount of R$42 thousand on the list price charged in traditional retail. The measure seeks to boost direct sales at the end of the year.
The commercial strategy covers the two vehicle configurations available on the national market, called GL and GS. With the application of discounts, the sports utility vehicle positions itself as the only alternative with plug-in hybrid technology accessible in direct sales for this specific audience. Segment directs Concorrentes suspended similar offerings recently. The move reinforces the brand’s presence in the electrified passenger vehicle sector.
Isenção tax and factory bonus reduce table
The entry-level version of the sports utility vehicle has the largest absolute discount margin in this December campaign. The BYD Song Pro GL, which has a suggested public price of R$189,990, is now sold for R$147,990 for eligible consumers. The final value already includes all tax deductions guaranteed by law and the promotional incentive granted by the automaker itself. The significant reduction changes the car’s positioning compared to its combustion rivals.
The top-of-the-line configuration also integrates the direct sales portfolio with adjusted values for the period. The BYD Song Pro GS is reduced by R$17,017 compared to the original shelf price. Dessa form, the model goes from R$ 199,990 to R$ 182,973 at the network’s dealerships. The difference in rebates between the versions occurs due to the price ranges and limits established by current tax legislation for granting exemptions.
Those interested in purchasing the vehicle under these conditions must present the documentation required by Receita Federal to prove the right to IPI exemption. The automaker advises customers to look for physical stores to start the billing process as quickly as possible. The offer is valid until the end of the current month. Billing depends on stock availability and the agility in approving medical and tax reports.
Sistema plug-in hybrid guarantees extended autonomy
The vehicle’s mechanical assembly uses DM-i technology, developed by the manufacturer itself to optimize fossil fuel consumption. The system integrates a 1.5-liter combustion engine, naturally aspirated and powered by gasoline, with a high-capacity electric drive. The Blade type battery provides the energy required for electric traction. Essa battery utilizes lithium-iron-phosphate chemistry, known for thermal stability and durability across charge cycles.
The performance of the set varies according to the version chosen by the consumer at the time of purchase. In the GL configuration, the system delivers a combined power of 223 horsepower and a torque of 40.8 kgfm. The GS variant features different calibration in the electrical module. Ela increases power to 235 horsepower and torque to 43 kgfm. Ambas options ensure vigorous acceleration and safe restarts on highways.
The system architecture prioritizes the use of the electric motor to move the vehicle for most of the time of use. The combustion engine acts predominantly as an energy generator to recharge the battery on the move. The model allows driving in pure electric mode on short urban journeys. Isso eliminates pollutant emissions in daily traffic. With a full fuel tank and a fully charged battery, the estimated total range reaches 1,100 kilometers.
Equipamentos standard and internal comfort
The sports utility vehicle’s equipment package focuses on offering onboard technology and safety from the entry-level version. The cabin has a multimedia center with a rotating floating screen, which allows integration with smartphones and control of various vehicle functions. The automatic air conditioning system maintains the programmed temperature independently. The digital instrument cluster displays real-time power flow information.
The list of factory items includes components aimed at driving assistance and comprehensive occupant protection. Key standard features include:
- Conjunto front optics with LED technology headlights and automatic ignition.
- Light alloy Rodas with aerodynamic design for reduced drag.
- Seis airbags distributed throughout the cabin for protection in frontal and side collisions.
- Controles traction and stability electronics for trajectory correction.
- Câmera with 360-degree vision to assist with parking maneuvers.
- Sensores approach integrated into the front and rear bumpers.
- Carregador induction cell phone positioned on the center console.
The GS version adds superior finishing details to the dashboard and seat coverings, raising the standard of the cabin. The interior space was designed to accommodate five adult passengers with leg and head clearance. The luggage compartment offers generous volume. Ele perfectly meets the demands of families on road trips or transporting mobility equipment.
Cenário from the market for people with disabilities
The availability of the BYD Song Pro in direct sales changes the dynamics of the medium sports utility vehicle segment for the PCD public. The category was facing a shortage of electrified options after competing models were removed from government exemption tables. The GWM Haval H6, which directly competed for this market niche, recently stopped being sold with tax benefits. The change of scenario favors the automaker that maintained its discount policy.
The absence of direct rivals with plug-in hybrid technology concentrates demand from consumers seeking energy efficiency in the Chinese brand’s model. Aggressively offering discounts works as an attraction tool. Ela captures customers who previously only considered traditional combustion vehicles or conventional hybrids without external charging capabilities. The PCD buyer profile has increasingly valued reduced running costs.
The purchasing process for the PCD public requires rigorous planning, as the approval of exemptions depends on the bureaucracy of government agencies. Maintaining reduced prices until the end of December 2025 creates a sense of urgency to complete orders. Especialistas from the sector recommend that interested parties start the documentary procedures in advance to avoid missing the promotional deadlines stipulated by the factory.
National Produção boosts automaker’s strategy
The commercial viability of applying significant bonuses is directly linked to the nationalization of the assembly of electrified vehicles. BYD uses the industrial complex located in Camaçari, in the state of Bahia, to enable the production of the sports utility vehicle on Brazilian soil. Local operation reduces import logistics costs. Ela also facilitates the product’s compliance with the federal government’s tax exemption rules for vehicles manufactured in Mercosul.
The year 2025 marked a period of definitive consolidation for the Asian manufacturer in the Brazilian automobile market. The brand recorded historic volumes of monthly and annual registrations. The growth was driven by the acceptance of its electrified models across different price ranges and categories. The expansion of the service network kept pace with sales. The company surpassed the mark of 200 points of sale distributed across all regions of the country.
The after-sales infrastructure receives continuous investment to support the growing fleet circulating in the country. The company offers extended warranties for critical components of the hybrid system. Long-term coverage includes the electric motor and high-voltage battery. Essa protection policy aims to convey security to buyers. Specialized technical support becomes a decisive differentiator for PCD customers who depend on the vehicle for daily mobility and cannot deal with unforeseen maintenance.