CazéTV and iFood joined forces to launch the CazéTV Bolão, an action with R$3.5 million in prizes during the 2026 World Cup. Unlike traditional bar or WhatsApp raffles, the initiative works entirely within the delivery app, combining game predictions with gamification mechanics such as point accumulation, rankings and digital stickers inspired by memes and channel symbols.
Participants will be able to create or join private leagues to compete with friends. Ordinary users have access to one league, while Clube iFood subscribers can participate in up to 100 leagues at the same time, increasing the chances of winning prizes. The dynamics are divided into three independent cycles, which allows people to enter the dispute at different times of the tournament.
CazéTV Bolão cycles and awards
The first cycle covers the entire competition, starting in the group stage. The second focuses on knockout knockout games. The third is exclusive to iFood Club subscribers and goes from the quarter-finals to the big decision.
General users can accumulate up to R$100,000 throughout the phases. For Clube iFood subscribers, the ceiling rises to R$1 million, with an additional dispute of up to R$100,000 starting on Wednesdays. In total, the prizes will be distributed among the best placed in each cycle.
Broadcast integration and how to participate
The action has real-time integration with CazéTV coverage. The channel’s presenters and influencers will interact with the public, sharing thoughts and suggestions during the broadcasts. “Together with iFood, we created a simple, fun and accessible initiative, which expands the World Cup experience and brings fans even closer to the excitement of the tournament”, said Roberto Cabrini, head of business at CazéTV.
To participate, simply open the iFood app, access the area dedicated to the pool and register your predictions before the starting whistle of each match. The complete regulations and scoring rules are available directly on the platform.
The World Cup starts this Thursday (11), with Mexico x South Africa at the Azteca Stadium, in Mexico City. Brazil debuts on Saturday (13), against Morocco.