The Globoplay streaming platform, belonging to Grupo Globo, introduced a special functionality dedicated to the World Cup. The new feature, activated within the application by subscribers, aims to centralize the content and broadcasts of the tournament that starts this Thursday. With this initiative, the company seeks to optimize users’ experience during the main world football event.
Enhanced experience for football fans
When activating the new feature, the Globoplay app’s home screen is transformed, offering an exclusive interface for the World Cup. This configuration favors quick access to live games, the best moments of matches and a wide range of special content related to the competition. The objective is to create a fully immersive environment for fans, making navigation easier.
Continuous access to the vast entertainment catalog
It is important to highlight that the inclusion of this thematic mode does not restrict access to other programs and productions on the platform. Users continue to browse soap operas, series, films and other available entertainment formats as normal. In this way, the World Cup gains a special role without compromising the diversity of the portfolio.
Full details and match tracking
In addition to broadcasts, the space dedicated to the championship will provide crucial information for following the games. Subscribers will have access to the complete table and updated match results, as well as clear guidance on how to watch the matches that Globo will show on its multiple platforms. This ensures that the audience does not miss any relevant bids.
Extensive coverage and diversification of broadcasting rights
Globo, through Globoplay, committed to broadcasting all of the Brazilian team’s games during the World Cup. The broadcaster also holds the rights to half of the knockout stages, culminating in the grand final, scheduled for July 19th. In total, up to 57 matches will be shown, a significant number that reflects the company’s investment in the event.
In the sports broadcasting scenario, several vehicles will also participate in the coverage:
- SportTV:Grupo Globo subscription channel.
- GETV:Grupo Globo sports platform.
- CazeTV:It will be the only one to show *all* World Cup matches, marking an unprecedented and comprehensive participation.
- SBT:Open TV broadcaster with broadcasting rights.
- NSports:Another platform that will show some games from the tournament.
This plurality of channels and platforms highlights the competition for broadcasting rights to major sporting events and offers multiple options for viewers to follow every detail of the World Cup.

