While the 2026 FIFA World Cup moves the sporting scene with intense matches, Norwegian star Erling Braut Haaland, 25, stands out not only for his performance on the field. His expressive collection of bags from the luxury brand Hermès has caught the attention of international media and fans, generating discussions about the athlete’s style. The phenomenon extends beyond personal taste, reflecting a growing intersection between the sporting universe and the luxury market, which redefines consumption and style standards for public figures.
Reports from the website Page Six, which specializes in celebrity news, indicate that Haaland owns a minimum of seven Hermès bags. Many of these examples are rare models, including variations of the “HAC (Haut à Courroies)” and the iconic “Birkin”, with a total estimated value of around US$317,000, which exceeds 51 million yen. One piece in particular, the “HAC Birkin 50 Endless Road”, which the player displayed upon arriving in the United States on June 2, 2026, days before the start of the World Cup, generated great repercussion. This limited edition, which features mountainous landscapes and leather-inlaid roads, is valued at approximately US$45,500 (about 7.35 million yen). Other notable items in his possession include a black leather “HAC 50” with multiple pockets, estimated at $70,000, and the military-inspired “Toile Cargo HAC 40.” Haaland demonstrates a preference for larger HAC styles compared to the traditional Birkin, and his look is often highlighted in paparazzi photos at airports, although he was also seen in a smaller black Birkin before a game in Madrid on March 11, 2026.
Haaland’s collection has been widely reported by fashion and style publications, which emphasize the rarity and value of her pieces, considering them symbols of a new approach to luxury. On social media, the striker was dubbed “the new ‘friend of Hermès'” and “the biggest Birkin collector in the world of football”. In addition to his excellence as a top global striker, the player is establishing a reputation as a style icon, naturally integrating exclusive Hermès pieces into his apparel. As the fusion between the world of sports and the luxury segment intensifies, Haaland’s collection is establishing itself as one of the points of interest outside the World Cup’s four lines.