Monster High, the beloved Mattel doll franchise, is set to hit the big screen in a live-action adaptation directed by Gerard Johnstone, known for M3GAN and its sequel, M3GAN 2.0. Announced on June 4, 2025, the project is a collaboration between Mattel Studios, Universal Pictures, and Akiva Goldsman’s Weed Road production company. The film will feature an original story centered on the teenage daughters of classic monsters, such as Dracula and Frankenstein, aiming to replicate the blockbuster success of Barbie, which grossed over $1.4 billion globally. Mattel is banking on Johnstone’s unique blend of humor, horror, and teen storytelling to captivate both longtime fans and new audiences. The announcement has sparked excitement, with the studio positioning the film as a major cinematic event.
The project builds on Monster High’s established fanbase, fueled by a 2022 Nickelodeon animated series and two live-action TV movies aired on Paramount+ in 2022 and 2023. This theatrical release marks a bold step to elevate the franchise’s cultural and commercial reach.
- Key project details:
- Directed by Gerard Johnstone, whose M3GAN earned $180 million globally.
- Collaboration between Mattel Studios, Universal Pictures, and Weed Road.
- Original storyline inspired by Monster High’s iconic characters.
- Aims to match Barbie’s box office and cultural impact.
While specifics on casting, script, or release date remain undisclosed, Johnstone’s involvement has already ignited buzz about the film’s potential tone and vision.
A director’s distinctive style
Gerard Johnstone rose to prominence with M3GAN, a 2023 horror-comedy that blended sharp wit and social commentary, grossing $180 million on a $12 million budget. Its sequel, M3GAN 2.0, is slated for release on June 27, 2025, further showcasing Johnstone’s knack for crafting compelling non-human characters. His earlier works, including the cult horror-comedy Housebound (2014) and the award-winning New Zealand series The Jaquie Brown Diaries, demonstrate his versatility across genres.
Johnstone’s ability to weave humor, heart, and edge makes him a fitting choice for Monster High, a franchise known for its blend of fashion, teen drama, and monster mythology. Robbie Brenner, president and chief content officer of Mattel Studios, praised Johnstone’s creative vision, noting his capacity to reimagine the brand while preserving the essence of its beloved characters.
Roots of Monster High
Introduced in 2010, Monster High revolves around teenage descendants of iconic monsters, including Draculaura (Dracula’s daughter), Frankie Stein (Frankenstein’s daughter), and Clawdeen Wolf (the Werewolf’s daughter). The doll line became a global sensation, selling over 100 million units by 2023 and cultivating a diverse fanbase of kids, teens, and adult collectors.
The franchise stands out for its themes of acceptance and individuality, with characters navigating adolescence while embracing their unique identities. Beyond dolls, Monster High has spawned animated series, books, video games, and two live-action TV movies, cementing its place in pop culture.
- Franchise milestones:
- 2022 animated series, now in its second season on Nickelodeon.
- Live-action TV movies aired in 2022 and 2023 on Paramount+.
- Over 100 million dolls sold worldwide by 2023.
- Thriving fan community, including collectors and cosplayers.
Mattel aims to leverage this legacy with a cinematic release that blends nostalgia with a fresh, modern appeal.
Strategic collaboration
The partnership between Mattel Studios, Universal Pictures, and Weed Road underscores Mattel’s ambition to transform its brands into cinematic powerhouses. Barbie’s 2023 success, directed by Greta Gerwig, set a high bar, dominating box offices and sparking a cultural phenomenon through savvy marketing and licensed merchandise.
Producer Akiva Goldsman, known for A Beautiful Mind (2001) and I Am Legend (2007), brings personal ties to Monster High, as his daughters grew up fans of the dolls. Goldsman described Johnstone’s approach as “sharp, bold, and heartfelt,” hinting at an emotionally resonant film. Universal Pictures, a longtime Mattel partner, is also developing other projects like Major Matt Mason with Tom Hanks, signaling confidence in Monster High as a high-profile release.
Fan anticipation
The live-action announcement triggered a wave of excitement on social media, with fans speculating about casting and storylines. Monster High’s dedicated community, known for cosplay events and fan conventions, ensures a ready audience for the film. Johnstone’s involvement has sparked curiosity about the movie’s tone, with some expecting a mix of dark humor and teen-friendly storytelling, given his M3GAN background.
Mattel has emphasized that the film will feature an original narrative, distinct from prior animations or TV movies. This approach aims to attract both loyal fans and newcomers unfamiliar with the franchise.
Creative development
Currently in early development, the Monster High film is focused on assembling its creative team. Mattel Studios plans to collaborate with writers and designers to craft a visually striking world that captures the franchise’s gothic-glam aesthetic. Johnstone has hinted at drawing inspiration from classic monster myths, reinterpreted for a contemporary audience.
- Initial steps:
- Script development, with no writer yet announced.
- Visual planning to reflect Monster High’s unique style.
- Casting search for young talent and recognizable names.
- Alignment with Johnstone and Goldsman’s creative vision.
While no release date has been confirmed, production is expected to ramp up after Johnstone completes M3GAN 2.0, with filming potentially starting in 2026.
History of adaptations
Monster High has seen prior adaptation attempts. In 2015, Universal planned a live-action film directed by Ari Sandel, but the project was shelved due to strategic shifts. The 2022 and 2023 TV movies, directed by Todd Holland, succeeded with younger audiences but were limited to Nickelodeon and Paramount+.
The new theatrical film represents a more ambitious endeavor, backed by Mattel’s post-Barbie momentum. Johnstone’s hiring suggests a balance between staying true to the franchise and pushing creative boundaries.
Market dynamics
The Monster High film aligns with a broader trend of toy-based cinematic adaptations. Barbie’s success has paved the way for other Mattel projects, including Hot Wheels and Polly Pocket. Universal, aiming to strengthen its family-friendly blockbuster portfolio, sees Monster High as a global box office contender.
The franchise’s enduring popularity, boosted by doll relaunches and special collections like the Skullector M3GAN Doll, underscores its market viability. Mattel is also expanding Monster High’s digital presence with streaming content, enhancing its cross-platform appeal.
- Industry trends:
- Surge in toy-based films following Barbie’s success.
- Emphasis on original stories to broaden audience appeal.
- Multi-platform marketing, leveraging social media and merchandise.
- Growth of brand extensions into streaming and licensed products.
Though the film’s budget remains undisclosed, its scope suggests a significant investment, positioning Monster High as a potential cultural milestone.
Next stages
In pre-production, the Monster High team is prioritizing script and casting decisions. Mattel Studios plans to share updates on key hires in the coming months, with Johnstone balancing this project alongside M3GAN 2.0. Filming is tentatively eyed for 2026, with a possible 2027 release.
The film’s visual elements, from gothic-inspired sets to high-fashion costumes, will be pivotal in capturing Monster High’s aesthetic. Mattel is also preparing promotional campaigns, potentially including tie-in doll collections to engage fans.
Franchise legacy
Monster High remains one of Mattel’s most cherished brands, celebrated for its messages of inclusion and authenticity. Its global fanbase spans generations, ensuring enthusiasm for the live-action adaptation. Johnstone’s vision, paired with Mattel and Universal’s expertise, positions the film to honor the franchise’s roots while introducing its characters to new audiences.
The project promises to be a defining moment for Monster High, with the potential to expand its cultural footprint through a bold, cinematic lens.