Starbucks announced the launch of its 2025 holiday menu this Thursday, November 6, bringing back favorites like Peppermint Mocha and Caramel Brulée Latte to customers around the world. The coffee chain, present in Brazil with more than 100 units, offers new products in physical stores and via app, marking the beginning of the holiday season with hot, iced and frappuccino options. The menu focuses on seasonal flavors that combine espresso with touches of mint, caramel and spices, meeting the demand for customizable drinks.
The introduction comes at a time of high anticipation, with items discontinued since 2021, like the Eggnog Latte, returning to satisfy recurring fan requests. The drinks are available from today, with starting prices around R$14 for latte and iced versions, varying by size and location.
- Peppermint Mocha: espresso with steamed milk, mint syrup and mocha, finished with cream and chocolate shavings.
- Caramel Brulée Latte: combination of espresso, milk and toasted caramel sauce, topped with whipped cream.
- Iced Sugar Cookie Latte: iced version with vanilla cream and sugar cookie flavor.
These items form the basis of the menu, with options for specific diets, including lactose-free versions.
Return of forgotten classics
The Eggnog Latte, absent since 2021, returns to the menu with espresso, steamed eggnog and a pinch of nutmeg, available hot or iced. Customers reported excitement on social media upon confirming the new feature, which had been discontinued due to adjustments to the seasonal portfolio.
The Chestnut Praline Latte appears as another addition, mixing espresso with milk, flavors of caramelized chestnuts and spices, topped with cream and praline crumbs. Both drinks arrive throughout the season, expanding the range of options for the month of December.
Cold foam options for customization
Festive cold foams return with flavors like Gingerbread Cream and Peppermint Chocolate Cream, all based on Starbucks vanilla cream. These toppings add a creamy, frothy layer, elevating drinks like lattes and chais.
An innovation allows you to add protein to thesefoams, providing around 15 extra grams in a large one, ideal for those looking for nutritious options during parties. Flavors also include Sugar Cookie Cream and Caramel Brulée Cream, all compatible with plant-based milk.
Available in all stores, these customizations cost from an additional R$5 and encourage experimentation.
Sweets that complement drinks
The Snowman Cookie, a viral hit from previous years, reappears with its snowman shape decorated in white and chocolate icing. This sugar cookie is cut into slices, perfect for sharing, and costs around R$12 per piece.
The Cranberry Bliss Bar maintains its blondie recipe with dried cranberries, white chocolate and cream cheese frosting, in individual portions. The Sugar Plum Cheese Danish offers puff pastry filled with cream cheese and plum jam, a lighter option for Christmas breakfast.
News in cake pops and breads
The Polar Bear Cake Pop debuts as a vanilla cupcake mixed with buttercream, covered in white chocolate icing molded into a polar bear. This compact item, on a stick, facilitates on-the-go consumption and attracts families in stores.
Another launch, Cinnamon Pull-Apart, consists of pieces of puff croissant sprinkled with sugar and cinnamon, joined by crunchy streusel. Designed to be pulled into portions, this sweet bread is available year-round, expanding the chain’s set menu.
Customers can find these treats in windows starting at R$8, with availabilityLimited capability on smaller units.
Coffee Blends for Home
Four seasonal blends arrive in grains or ground, including the dark-roasted Christmas Blend with notes of chocolate and spices. The Thanksgiving Blend offers touches of maple and nuts, while the Christmas Blonde Roast brings lightness with dried fruits.
These coffees allow you to recreate Christmas flavors at home, with 250g packs for R$25. The line includes decaffeinated options, catering to varied preferences during family celebrations.
Availability varies by region, but the Starbucks app makes ordering for delivery easy.
Seasonal Themed Merchandising
Reusable cups with bow and Christmas plaid designs come into play, with space for personalized messages. The limited edition Bearista Cup collection is already registering online resales of over R$300 even before its wide launch.
A partnership with Hello Kitty brings items such as themed plush toys and mugs, available from today in selected Brazilian stores. Red Cup Day, on November 13th, offers a free red cup with the purchase of a festive drink, an annual tradition for the brand.
These accessories drive engagement, with a focus on sustainability and collecting.