Hariany Almeida recently addressed the public controversy surrounding her dismissal from the Imperatriz Leopoldinense samba school, stemming from comments made about the role of influencers in carnival. Reflecting on the incident, which gained significant attention, the former reality show participant emphasized that her intentions were consistently misunderstood and that the experience served as a crucial learning moment regarding public communication.
During a recent interview, Almeida took the opportunity to elaborate on her perspective, highlighting a desire to contribute positively to the carnival spectacle. She articulated her deep respect for the tradition and hard work embedded in the annual celebration, aiming to clarify any misperceptions about her statements.
Her reflection comes as the carnival season of 2025 concludes, with many looking ahead to preparations for 2026. Almeida’s comments offer insight into the ongoing dialogue within the samba community regarding visibility, tradition, and the evolving landscape of digital media’s influence on cultural events.
Reflecting on a public lesson and media use
Almeida candidly admitted that the controversy taught her a valuable lesson about the power of words and the need for careful expression. She acknowledged her previous habit of using social media platforms, particularly TikTok, as an outlet for personal thoughts and frustrations, often sharing content there that she might not post on more conventional platforms.
She emphasized that her statement was a moment of poor articulation, not an attempt to demean or disrespect anyone involved in the samba community. Understanding the immense effort, dedication, and cultural significance that underpin the Carnival, Almeida expressed regret over how her words were received, stating her sole motivation was to be a supportive presence.
The “outside the bubble” debate: Influencers and carnival visibility
The core of the controversy originated from a video where Almeida suggested that influencers were crucial in bringing the carnival “outside the bubble,” making it accessible to a broader, younger online audience. This remark quickly drew criticism from established professionals and figures within the samba world, who felt it undermined the traditional foundations and organic growth of the event.
Her comments were made while she was responding to criticisms regarding her performance on the avenue. Almeida stated at the time that “people only like to criticize instead of looking at the good side and supporting,” suggesting that influencers played a role in enhancing the event’s overall reach and appeal to new generations.
This discussion ignited a broader debate about who truly drives the visibility and success of Carnival, balancing the historical significance and the impact of modern digital engagement strategies. The sentiment from traditionalists highlighted the extensive efforts made by the samba schools themselves over many years.
Genuine aspirations: Beyond self-promotion
Almeida passionately clarified that her intention was never to use the carnival as a mere platform for self-promotion. Instead, she expressed a genuine enthusiasm for showcasing the intricate process behind the scenes, a part of the carnival often unseen by the general public. She wanted to highlight the dedication of various individuals.
Her vision included documenting the work of the costume designers, seamstresses, and artisans crafting the elaborate floats, believing that these vital contributors, who are not public figures, also deserved recognition. As a content creator, she saw it as her role to generate visibility for these often-unsung heroes of the spectacle.
She reaffirmed that her character is not one that seeks to elevate herself above others. The misunderstanding deeply affected her, especially the thought that individuals she had interacted with at the samba school might have perceived her as trying to diminish their hard work or importance.
Almeida’s reflection underscores the delicate balance between newfound digital influence and deep-rooted cultural traditions, emphasizing the need for clear communication and mutual respect within the evolving landscape of major cultural events.
Industry leaders’ response to influencer claims
The controversy quickly escalated with responses from prominent figures in the samba community. Mayara Lima, the revered drum queen of Paraíso do Tuiuti, publicly expressed skepticism about Almeida’s claims, using irony to highlight what many viewed as a misrepresentation of the carnival’s true drivers. Furthermore, Gabriel David, president of Liesa (the Independent League of Samba Schools of Rio de Janeiro), provided a clear counter-narrative. He explained that the increased visibility and popularity of Carnival were not attributable to individual influencers but rather to strategic, structural decisions and long-term efforts implemented by the samba schools over several years. David’s statement reinforced the idea that the success of the event is a collective achievement, rooted in the hard work and dedication of the community itself, rather than solely dependent on external media amplification.
Future on the samba avenue for 2026
Looking ahead to Carnival 2026, Almeida remains uncertain about her future participation. She acknowledged receiving invitations from several samba schools but felt that the timing was not right. Her decision reflects a need for personal reflection and a desire to fully understand her own motivations and goals before committing to another intense carnival season.
She expressed that allowing the “dust to settle” and gaining clarity on her aspirations are crucial steps before potentially returning to the avenue. This measured approach suggests a more thoughtful engagement with the carnival spirit, should she choose to participate in the future.
Understanding the carnival’s core spirit
Ultimately, Almeida’s reflections continually circle back to her deep respect for the Carnaval’s immense cultural importance and the collective struggle it represents. She reiterated that her primary desire was always to contribute positively and to be part of a celebration that embodies so much history and passion, reinforcing her appreciation for the traditional aspects of the event.
