Influencer Lucas Tylty buys space in Neymar’s story for R$550,000 at auction By Carolina Costa
2 min read
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A bid of R$550,000 guaranteed influencer Lucas Tylty a publication in the Story of Neymar Jr.’s official profile, during the 6th Benefit Auction of the Instituto Projeto Neymar Jr., held on August 3, 2026, at Suhai Music Hall, in São Paulo. The main objective of the event was to raise funds for social initiatives maintained by the star.
The grandeur of the charity event in São Paulo
The sixth edition of the Instituto Projeto Neymar Jr. Benefit Auction transformed the Suhai Music Hall into a stage for solidarity and celebrities. The night, which took place on August 3, 2026, brought together businesspeople and various personalities in São Paulo. The central purpose was to raise the necessary resources for the continuity and expansion of social actions developed by the institute, which was founded by Neymar Jr. in 2012, marking its decade of operation.
King Pelé’s Scepter led the highest bids of the night
Among the most coveted items of the night, the scepter that honors King Pelé reached the highest price, being sold for R$1.2 million. The jewelry, created by renowned designer Pedro Yossef, was the lot that generated the biggest dispute among the guests present, demonstrating admiration for the legacy of the greatest football player in history.
Lucas Tylty makes strategic investment in visibility on networks
Influencer Lucas Tylty was one of the names that stood out when he invested R$550,000 for a place in Neymar Jr’s official Story. The lot, presented by former player Denílson, had an initial value of R$500,000. After a brief negotiation, Tylty added another R$50,000, sealing the acquisition. In a statement, he explained that the decision to make this investment was strategic for his career and digital presence.
Why the influencer decided to pay half a million reais for a Story
Lucas Tylty’s move to offer such a significant amount for a Story on a social network was not random. The influencer justified his action as a carefully planned marketing tactic. Appearing on the profile of a global figure like Neymar Jr. represents a unique opportunity to reach a vast audience, increase your personal brand recognition and boost your digital platforms, maximizing return on investment through massive exposure and potential engagement.
Amounts raised and objective of the Instituto Projeto Neymar Jr.
- King Pelé’s Scepter: R$1.2 million
- Story on Neymar Jr.’s profile (acquired by Lucas Tylty): R$550 thousand
- Initial launch of the Story batch: R$500 thousand
- Main objective of the event: Raise funds for the Instituto Projeto Neymar Jr.
- Year of foundation of the institute: 2012, aiming to maintain and expand its social activities.
