Neymar’s R$2 million watch, inspired by a film, draws attention at a charity auction By Carolina Costa
2 min read
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Football player Neymar Jr. wore a watch valued at more than R$2 million during the 6th edition of his institute’s Charity Auction, which took place on August 3, 2026. The piece, a limited edition from the Jacob & Co brand, is a tribute to the movie classic “The Godfather” and became one of the visual highlights of the event. The presence of the luxury accessory reinforced the prestige of the night dedicated to fundraising.
The impact of luxury pieces on philanthropic events
The choice of such an exclusive item with high financial value by a public figure like Neymar, even if it was not among the auctioned lots, plays a significant role in the projection of the event. Pieces such as the “Opera Godfather DLC” watch attract the attention of the media and the public, amplifying the visibility of the auction and, consequently, of the social projects of Instituto Projeto Neymar Jr. This indirect exposure contributes to raising awareness and mobilizing resources, adding value beyond direct donations.
Details of Neymar’s millionaire watch
The model used by the athlete, known as Opera Godfather DLC, is the result of a partnership between Jacob & Co and Paramount Pictures. The design of the piece is highly intricate and full of references to the film “The Godfather”.
- An internal music box that plays the main theme of the feature film.
- A miniature sculpture of Don Vito Corleone, one of the film’s central characters, elegantly seated in an armchair, located in the central part of the clock.
- The exclusivity of the piece, with only 88 units manufactured worldwide, according to information on the Jacob & Co brand website.
The Neymar Jr. Project Institute event in São Paulo
The 6th edition of the Instituto Projeto Neymar Jr. Benefit Auction was held at the Suhai Music Hall, located in the south of São Paulo. The main objective of the ceremony was to raise funds for the development of social programs maintained by the institution. The initiative was attended by several figures from sport, music and entertainment.
- Athletes and sports personalities such as Kaká and Denilson Show.
- Brazilian music names such as Ana Castela and Murilo Huff.
- The player’s family members, including Neymar Pai and Davi Lucca, his eldest son.
Exclusive lots auctioned for the social cause
The auction offered participants the opportunity to purchase unique experiences alongside Neymar. The lots included experiences that promised unforgettable moments.
- A complete weekend at the player’s mansion in Mangaratiba, Rio de Janeiro, including a helicopter ride and exclusive access to the property’s kart track.
- The chance to participate in a poker game directly with Neymar.
- A Barcelona shirt signed by the legendary MSN trio, made up of Lionel Messi, Luis Suárez and the Brazilian striker himself.
