The MacBook Air M5, Apple’s 13-inch model, registered a price adjustment on Amazon, as noted on August 6, 2026. Previously, the device was offered for a promotional price of US$1,134, which represented a saving of 13% and the lowest cost seen since Apple’s widespread price increase for the entire line of MacBooks and iPads, which began in June.
However, the specific promotion for the 13-inch model has ended. Currently, the MacBook Air M5 is available on Amazon for a price of US$1,199, matching the price charged at Apple’s official store.
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This fluctuation means that consumers currently pay between 15% and 25% more for the same device, compared to prices just a few months ago. Although Amazon adapted its prices, some recent MacBook Air models still had a slight advantage over Apple’s, such as starting at $1,134 before the offer expired.
Why are MacBook Air prices higher?
The increase in the cost of components is the main reason behind the rise in the cost of MacBooks. There is unprecedented demand for RAM and NAND flash storage, driven heavily by artificial intelligence infrastructure companies. These companies are absorbing much of the production, creating shortages for the consumer electronics market.
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The rise in prices was not entirely unexpected. Apple CEO Tim Cook had warned about an imminent increase in an interview with the Wall Street Journal, recognizing that the situation had reached a point where readjustments were inevitable.
Evaluating the purchase of the MacBook Air M5 now
For those planning to purchase a new MacBook Air, this period may represent one of the last chances to find the device at more affordable prices before major sales events, such as Prime Day in October or Black Friday. The M5 model even received the distinction of “Editor’s Choice” for its cost-benefit ratio, refined design and a very satisfactory user experience. It is recognized as a versatile notebook, ideal for most users, combining a thin and light design, excellent battery life, more memory and faster storage compared to the M4 model.
The perception about the current cost of the device is that, although the price may be more attractive than in the official Apple store, it is not the lowest historical value ever recorded. Current values are likely to remain the same as companies face rising costs for components, memory and storage.