New Pop Mart collections stand out in 2026 and expand the universe of collectible toys
For Pop Mart enthusiasts, the Labubu figure has taken center stage on the collectibles scene for years, but the start of 2026 marks a noticeable shift. As collectors look for alternatives to Labubu, series such as Crybaby, Skullpanda, Hacipupu and Hirono are emerging as increasingly popular options among Pop Mart items. These surprise toys, considered successors to Labubu, feature innovative designs and deeper emotional narratives, captivating fans across the collectibles universe in 2026.
With the arrival of Pop Mart’s new series in stores in early 2026, market trends indicate a preference for diverse intellectual properties that balance delicacy with a touch of boldness. This movement boosts resale values and maintains interest in the collecting community. Data from platforms like StockX and internal reports from Pop Mart demonstrate that these new competitors are gaining ground as global sales increase and collectors seek to diversify their collections.
Crybaby: the power of an emotional proposal
Crybaby’s plush pendants are increasing Pop Mart’s resale value and increasing demand for bag accessories, establishing the series as one of Labubu’s top options in 2026.
With its emotive design language and robust commercial performance, Crybaby has established itself as Pop Mart’s fastest-growing secondary intellectual property. The series explores contemporary self-expression, ensuring its prominence among the brand’s collectibles that gain visibility.
Pop Mart’s 2024 financial results reveal that Crybaby’s sales reached 1.16 billion yuan, a notable growth of 1,537% compared to the previous year, confirming it as a billion-dollar intellectual property, with revenues between 165 and 170 million dollars. In the first half of 2025, Crybaby had already contributed more than 1 billion yuan in revenue, consolidating its position in the Pop Mart collectibles market heading into 2026.
Models and new designs
The pieces in the Crybaby line are characterized by prominent tears, pastel tones and soft shapes that convey a feeling of vulnerability and warmth. These characteristics make them especially sought after as decorations for stuffed bags and keychains. Among the releases worth highlighting are the Crying to the Moon series, priced at US$19.99, and the Vacation Mode On surprise boxes, for US$37.
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These Pop Mart series, launching in early 2026, expand Crybaby’s popularity with themes of love, travel and reflection. Surprise editions continue to be a crucial factor for demand, strengthening the Crybaby line in the surprise box toy segment, right after Labubu.
Rising sales and market value
Crybaby reported a 21% increase in sales on the StockX platform in Q3 2025 compared to the previous quarter. As of early 2026, the most common plush items resell for between $25 and $60, while rare editions often exceed $200.
Celebrity visibility accelerated brand recognition in 2024. As of early 2026, Crybaby’s value profile reflects stable and consistent demand, indicating that this is not a passing euphoria.
The fashion of bag accessories
The Crybaby line integrates perfectly with the trend of pendants for bags, where plush accessories transform everyday items into expressions of style. With many entry-level pieces costing less than US$50, the series attracts younger collectors looking for affordable options to Labubu in 2026. Its emotive character and ease of transport make it an essential and constant item in Pop Mart’s collection universe.
Skullpanda and Hacipupu gain prominence
The Skullpanda and Hacipupu collectible plush dolls are gaining popularity in the resale market, driven by their bold and cute designs and strong growth on the StockX platform.
Skullpanda and Hacipupu appear as alternatives that complement Labubu, mixing a bolder design with delicacy and charm. Pop Mart’s diversification strategy has accelerated the growth of these series, especially in international markets, where their combined sales have doubled by 2025.
Unique and creative style
Skullpanda stands out for its gothic and haute couture-inspired looks, combining skeletal elements with a sophisticated style. In contrast, Hacipupu offers dreamlike innocence and soft textures. Launches such as Skullpanda’s L’Impressionnisme series, valued at US$33, and Hacipupu’s Gummy Bear pendants demonstrate the balance between boldness and comfort that defines their appeal.
Significant gains on StockX
StockX data shows that Hacipupu sales increased 281% and Skullpanda sales grew 132% between the second and third quarters of 2025. These triple-digit increases extended into early 2026, positioning both series as strong contenders in the resale market among non-Labubu intellectual properties.
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Expanded production capacity and global distribution continue to ensure a stable supply without compromising value on the secondary market.
Growth of the collector community
Communities on platforms like Reddit and TikTok remain very engaged around Skullpanda and Hacipupu. Viral unboxing videos and reports of exchanges drive the organic growth of these series. This involvement strengthens the hobby of collecting Pop Mart figures in 2026, as collectors begin to view these lines as long-term investments rather than just resale objects.
Hirono: introspection in the form of a collectible
Hirono plush pendants highlight the emotional storytelling and long-term collectability value in Pop Mart’s 2026 product lineup.
Hirono stands out as one of the most interesting surprise toys to emerge after Labubu. Created by artist Lang, the character focuses on introspection and subtle storytelling, establishing a strong connection with younger collectors.
Pop Mart’s new series released in early 2026, including Road Journal, boosted Hirono’s popularity. Research indicates that 67% of younger fans feel emotionally represented by Hirono, reinforcing its appeal in the market.
The Road Diary series and other collections
The Road Journal series of plush pendants, priced at $36.99, feature traveler themes with tactile materials and detailed stitching. Other releases, like Echo and Shelter, which typically cost between $20 and $50, explore concepts of identity and emotional growth through minimalist design.
Deep emotional connection
Hirono conveys emotion through discreet postures and expressions rather than flashy style. Themes such as loneliness, joy and resilience create a deep connection with collectors, encouraging brand loyalty and repeat purchases, with approximately 43% of buyers returning to purchase additional series.
Growth expectations for 2026
Projections indicate that Hirono could achieve annual revenue approaching 100 million yuan as Pop Mart expands its international presence. Although it is still smaller than the company’s main franchises, Hirono’s trajectory positions it as a relevant long-term competitor in a post-Labubu market.
The reason for the advancement of these IPs in the market
As collectors seek alternatives to Labubu in 2026, Pop Mart’s broader strategy aims to combat post-peak saturation. Revenue growth of more than 200% in 2025 reflects a market increasingly driven by multiple intellectual properties rather than a single flagship product.
Product diversification strategy
Pop Mart reduced its dependence on Labubu, which accounted for about 35% of total sales, by investing in secondary intellectual properties. New production facilities in Mexico and Cambodia improve supply chain resilience while supporting global expansion through 2026.
The market shift after the initial euphoria
After Labubu’s peak in popularity, the market began to seek balanced and sustainable growth. This scenario favors Crybaby, Skullpanda, Hacipupu and Hirono, as collectors prioritize emotional depth and long-term collecting ability over quick speculation.
Accessibility as an entry point
With many surprise boxes costing less than $20, these intellectual properties offer lower barriers to entry compared to Labubu’s rare and premium items. This accessibility attracts new collectors and strengthens overall engagement across the entire Pop Mart ecosystem.
Guidelines for collectors in 2026
For collectors in 2026, it is important to monitor StockX trends, prioritize rare editions and diversify investments across different franchises. Participating in collector communities can offer exchange opportunities, and it is essential to keep an eye out for new Pop Mart series launches and verify the authenticity of items to protect their long-term value.
Although Labubu still maintains its leadership, new competitors are emerging and consolidating. Diversification is therefore the smartest strategy for collectors in 2026.
