90% Explosion in Obesity Among Young People Requires New Family Treatment and Prevention ApproachesBy Luís Henrique Costa
5 min read
![]() |
The Brazilian public health scenario faces an unprecedented challenge with the rapid increase in excessive weight gain in the population that has just entered adulthood. Recent Covitel 2023 monitoring surveys revealed a worrying reality by recording a 90% jump in obesity rates among individuals aged 18 to 24. This demographic stratum, which theoretically should be at the peak of physical vigor, presents metabolic indicators that were previously exclusive to much older age groups.
The transition to adulthood brings with it an immense burden of responsibilities, academic demands and entry into the job market, factors that act as triggers for metabolic loss. Experts point out that Generation Z has absorbed the worst impacts of modern sedentary lifestyle, combining a low mobility routine with an endless supply of empty calories. The result of this equation is directly reflected in medical offices, where endocrinologists receive young patients daily with altered laboratory tests.
The devastating impact of digital inactivity and poor sleep quality
The root of this significant weight gain is deeply connected to the contemporary lifestyle, marked by hyperconnection and distancing from natural habits. The data shows that 76.1% of these young people spend three hours or more of their daily free time consuming entertainment on smartphones, tablets or televisions. This prolonged screen time replaces leisure activities that would otherwise involve caloric expenditure, creating a vicious cycle of muscular inertia and fat accumulation.
In parallel with excessive screen time, this generation’s nighttime rest has suffered severe degradation, directly affecting hormonal regulation linked to satiety. Only 54.2% of people between 18 and 24 years old manage to reach the quota of hours of sleep recommended by medicine for the body’s recovery. Chronic sleep deprivation raises cortisol levels and deregulates hormones that stimulate hunger, paving the way not only for obesity, but for high blood pressure and episodes of depression.
The young Brazilian’s dish also reflects this urgency and lack of routine planning. Regular consumption of vegetables and fruits has reached critical levels, with only 39.2% and 33.5% of this group, respectively, including these essential items in their diet for five or more days a week. On the other hand, the intake of alcohol, soft drinks and ultra-processed products dominates the menu, delivering a high energy density without the nutrients necessary for the body to function properly.
Family strategies to protect children against weight gain
Changing the path of this statistic requires a return to the basics of the individual’s formation, intervening long before the scale begins to register excess weight. Primary prevention takes place at home, during the first years of life, when taste and the relationship with food are being built. Parents and guardians play a key role in providing a safe environment where adequate nutrition and constant physical movement are seen as natural parts of everyday life, not punitive obligations.
The family approach needs to be subtle, focused on the global health of the household, avoiding any type of stigmatization of children who already have a tendency to gain weight. Experts in child psychology and nutrition recommend a series of practical attitudes that reconfigure the dynamics of the home and protect young people against the obesity epidemic:
- Model positive behaviors around food, demonstrating pleasure in eating vegetables without focusing on aesthetic restrictions or body weight.
- Turn changing habits into a project for the whole family, ensuring that overweight children never feel isolated or subjected to a different menu than others.
- Establish fixed times for main meals, promoting meetings at the table that strengthen emotional bonds and allow portion control.
- Ban the use of electronic devices and televisions during eating times, ensuring that the brain registers the satiety signals sent by the stomach.
- Drastically reduce the availability of sweets and snack packs in cupboards, replacing them with fresh options and easily accessible nutritious snacks.
The consolidation of these practices during early childhood and school age creates a kind of metabolic and behavioral armor. When an individual reaches youth, they already have the cognitive tools to make smarter food choices, even in the face of the vast supply of fast food and the pressures of adult life.
Clinical and behavioral paths to reverse the installed situation
For the portion of young people who are already in the obesity range, the focus is no longer purely preventive and begins to require a structured and multidisciplinary treatment protocol. The central pillar of this recovery involves breaking the sedentary lifestyle through the discovery of physical movement that generates real engagement. Whether through strength training in bodybuilding, swimming strokes or daily walks, the essential thing is that exercise stops being torture and becomes part of the routine in a pleasurable way.
The restructuring of the menu must occur progressively, avoiding extreme restrictive diets that usually generate binge eating soon after. The palate cleansing process begins with the strategic removal of liquid calories, such as soft drinks and boxed juices, later moving on to replacing processed snacks with real food. Monitoring with a nutrition professional ensures that this transition occurs without vitamin deficiencies and respecting the patient’s financial and social reality.
Advanced medical interventions for elevated degrees of metabolic risk
There are situations in which lifestyle changes alone do not produce the necessary results at the speed required to protect the patient’s vital organs. When Body Mass Index reaches alarming levels and comorbidities begin to threaten a young person’s future, modern medicine offers more incisive containment tools. Rigorous clinical assessment determines the exact moment at which medical support should exceed nutritional guidance.
One of the therapeutic alternatives applied in these more serious scenarios is the insertion of an intragastric balloon, a temporary procedure that drastically reduces the stomach’s storage capacity. This endoscopic technique acts as a mechanical brake, inducing early satiety that facilitates accelerated weight loss in the first few months. This window of opportunity is crucial to ward off the imminent risk of developing diabetes and stabilize the patient’s blood pressure.
Regardless of the treatment route chosen, long-term success depends on rebuilding the young person’s relationship with their own body and emotions. Psychological support works in conjunction with medicine and nutrition to treat the underlying anxiety that often drives emotional eating. Overcoming obesity in youth is, above all, rescuing autonomy and ensuring decades of full and productive life ahead.















