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The marketing campaign for Grand Theft Auto 6 intensified with the release of a new promotional video for the PlayStation platform, released on August 17, 2026. This announcement, focused on PlayStation 5, offers the most up-to-date look at the game’s graphics to date, generating heated discussions among fans about visual quality pending a more in-depth presentation on Netflix.

Details of the new Grand Theft Auto 6 promotional video

Launched on Sony’s social networks, the Grand Theft Auto 6 commercial will be broadcast on television and on various online platforms. Although it shows the most recent images, the content does not include new gameplay or story scenes, revisiting excerpts already seen in previous trailers. The video is part of PlayStation’s well-known “It Happens on PS5” advertising campaign.

  • Jason riding his motorcycle under a plane, demonstrating the freedom and dynamism of the game’s environment.
  • Lucia behind the wheel of a getaway car, with Jason performing a stunt to jump into the back of the vehicle, highlighting the intense action.

Strategic Partnership: The collaboration between Rockstar Games and Sony for the launch

The release of this commercial reinforces the exclusive marketing partnership signed between Rockstar Games and Sony for the long-awaited title in the Grand Theft Auto franchise. In May 2026, Strauss Zelnick, CEO of Take-Two, Rockstar’s parent company, had anticipated this collaboration. He also mentioned that the arrival of more Grand Theft Auto 6 trailers would occur after the “Netflix First Look” broadcast scheduled for August 27, indicating a multifaceted release strategy for the game.

Gamer community divided over Grand Theft Auto 6 graphics

After the new commercial for PlayStation was circulated, the Grand Theft Auto 6 fan community intensified its analysis of the images, seeking to identify possible changes in graphic quality compared to previous trailers. The debate over a possible visual “downgrade” divided players’ opinions.

Specific scenes, such as Jason and Lucia driving, were criticized by some users on platforms like Reddit. There were comments expressing concern about the appearance of the graphics, with some stating that the images appeared to be of lower quality compared to what was previously shown.

Many defenders have argued that the sequences featured in the commercial are directly taken from the game’s second trailer, suggesting that there was in fact no worsening. The moving nature of these scenes makes it difficult to accurately assess graphical fidelity, which contributes to the polarization of opinions within the community.

Expectations for Grand Theft Auto 6’s “Extended Look” Streaming on Netflix

The next big reveal about the game is scheduled for August 27, 2026, with the streaming of “Grand Theft Auto 6 Extended Look” on Netflix. The event promises to bring new gameplay footage and additional details about the story, fueling fans’ expectations for a significant deepening of the game’s universe.

Rumors indicate that this preview may be presented in an episodic format and have a total duration of up to an hour when the supposed episodes are combined. However, it is important to highlight that Rockstar Games has not yet officially confirmed these details, keeping many aspects open to speculation until the broadcast date.

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